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To build a brand or kill a brand? Alltech REBELation to explore ‘Marketing for Business Growth’

[LEXINGTON, Ky.] – It’s a new era of marketing in which even Super Bowl commercials have traded laughs for social purpose messages, innovation has flipped on its head and is driven by consumers, and customer experience is worth much more than products. These themes and more will be explored during the Marketing for Business Growth symposium at the Alltech REBELation conference in Lexington, Kentucky, USA, from May 17-20.

Kentucky students are pitch perfect and take top honors at the Alltech Vocal Scholarship Competition

Wanessa Campelo, A UK School of Music master’s student singer, took the top spot for the Alltech First Place Graduate Award, an award that comes with full tuition, as well as $12,000.
[LEXINGTON, Ky.] – Kentucky residents took home top awards Sunday night at the 10th annual Alltech Vocal Scholarship Competition at the University of Kentucky, with both the top graduate and undergraduate winners hailing from the Bluegrass state.

Make a dent in the beef universe at Alltech REBELation

Press Releases
[LEXINGTON, Ky.] –  From the reputable Omaha Steaks and Kentucky Proud burgers to the acclaimed Argentinean sirloin and traditional Irish grass-fed brisket, beef industry members will be offered a full menu of global perspectives at Beef: Its Future at Alltech REBELation, May 17-20 in Lexington, Kentucky, USA.

Dairy business opportunities overflow at Alltech REBELation

Press Releases
[LEXINGTON, Ky.] –  Coca-Cola has now joined the dairy market, Danone and Nestlé’s consumers are demanding complete traceability and farmers are entering the infant formula and home milk delivery markets. These dairy industry ventures and many more will be explored during Dairy: Today’s Greatest Business Opportunity at Alltech REBELation, May 17-20 in Lexington, Kentucky, USA.

Alltech’s Craft Brews and Food Fair wraps its three-day festival with nearly 10,000 attendees

[DUBLIN] – The kegs are finally tapped. After three rousing days of celebrating craft beverages that drew record numbers of visitors, the Alltech Craft Brews and Food Fair at the Convention Centre Dublin wrapped Sunday to rave reviews. The beer fair, the largest in Ireland, boasted a staggering 500 craft beers to sample from 60 breweries – including many seasonal and special release brews.