
Interview with Greg Wickham
Greg Wickham is chief executive officer of Dairylea Cooperative Inc., a $1.2 billion milk marketing cooperative that offers farm services to farmers, including buying, lending, risk management and insurance.
No, of course not. Cows don’t have opposable thumbs, or fingers for that matter. Let alone… well, never mind.
Yet the fact still stands that the dairy industry must find new ways to tell its story. Since 1970, the demand for dairy in the US has been in constant decline and increased governmental regulations have compounded the difficulty of reaching a growingly disconnected consumer base.