Skip to main content

KEENAN introduces Virtual Showroom and suite of supports to help farmers during lockdown

Virtual Showroom Image


[STAMFORD, England] – Irish-based machine manufacturing company, KEENAN, has launched a dedicated Virtual Showroom for farmers. Created as a direct response to the restrictions imposed by COVID-19, the new online portal contains video overviews of machines in the KEENAN range. Members of the UK and Ireland KEENAN sales team highlight the key features and benefits of each machine model and detail the comprehensive range of support services KEENAN has made available at this time. 

“It is imperative that our team is able to continue supporting the farming community with their new machine research and evaluation to assist in their decision-making process — even in these uncertain times,” said James Brough, KEENAN UK and Ireland general manager. “For us and for farmers, it remains ‘business as usual’ and our objective is to keep the wheels of the industry turning as smoothly as possible. This means providing additional support, wherever we can. Our machinery delivers significant on-farm efficiencies and we shouldn’t let COVID-19 be an obstacle to farmers reaping the benefits of KEENAN’s advanced technology.”

In addition to the Virtual Showroom, KEENAN has introduced several support initiatives for farmers to address the challenging conditions that many are operating in. These include offering remote valuations of trade-in machines, introduction of a range of finance plans, as well as flexible payment options — such as deferred payment into late 2020 and beyond.

“Offering robust and flexible solutions is integral to KEENAN’s approach and the Virtual Showroom is another valuable resource in our toolbox,” continued James. “Our skilled team of welders and fabricators continue building machines to order in our factory in Borris, Co. Carlow and our service engineers are still on the road ensuring our key brand promise of ‘never miss a feed’ is upheld, even during these difficult times.

On a separate note, as everyone adapts to the new norm of self-isolation, KEENAN has also created a dedicated Kidzone on its website. Designed for children currently being home schooled, the activities include colouring sheets, as well as maths and observation quizzes. With an emphasis on fun, the KEENAN Kidzone aims to keep children busy and entertained by providing a growing number of creative, farm-related materials.

“We have always been known for our close relationship with our customers, our innovative thinking and ability to problem-solve,” concluded James. “The team at KEENAN will continue to evolve our response to support farmers as best we can.”

Visit the Virtual Showroom -

Enter the KEENAN Kidzone -





Established in 1978, KEENAN is a respected leader in ethical and profitable farming solutions, focused on maximising feed efficiency. Over the course of nearly four decades in business, KEENAN has earned a particularly strong reputation for manufacturing quality diet feeders.

KEENAN, a member of the Alltech family of companies since April 2016, feeds and interprets data from more than 300,000 cows from close to 2,000 farms in 25 countries around the world, representing one of the world’s largest field databases on dairy feed efficiency.

KEENAN prides themselves on continuous investment into new technology for the benefit of their customers globally. The company has evolved throughout the years, combining cutting-edge technological developments with breakthrough nutritional expertise.

A keen advocate for environmental sustainability, KEENAN has developed a range of solutions to enable farmers to overcome agricultural production challenges, improve rumen health and feed efficiency.

For further information, visit Keep up to date with KEENAN activities on Facebook, Twitter, Instagram and LinkedIn.


About Alltech:

Founded in 1980 by Irish entrepreneur and scientist Dr. Pearse Lyons, Alltech delivers smarter, more sustainable solutions for agriculture. Our products improve the health and performance of plants and animals, resulting in better quality for consumers and a decreased environmental impact.

We are a global leader in the animal health industry, producing additives, premix supplements and feed. Celebrating 40 years in 2020, we carry forward a legacy of innovation and a unique culture that views challenges through an entrepreneurial lens. 

Along with our more than 5,000 talented team members worldwide, we envision a “Planet of Plenty™. We believe that through science, technology and human ingenuity, a world of abundance can be ours. It’s a vision of promise, possibility and positivity for the future, but it will take all of us working together.

Alltech is a private, family-owned company, which allows us to adapt quickly to our customers’ needs and maintain focus on advanced innovation. Headquartered just outside of Lexington, Kentucky, USA, Alltech has a strong presence in all regions of the world. For more information, visit, or join the conversation on Facebook, Twitter and LinkedIn.