Alltech recognises inspiring ambassadors for UK agriculture
Amy Eggleston, a fifth-generation dairy farmer from Leicestershire, has won the Alltech Connect competition in acknowledgement of how she engages with and educates consumers.
“Amy impressed us because she makes very effective use of social media to promote British agriculture,” explains Emily Marshall, poultry coordinator at Alltech, who first suggested the competition as a way of promoting positive messages about agriculture. She was also involved with the final selection of the winner.
“She is reaching over 6,000 followers across Instagram and Twitter, which she uses to show the day-to-day realities of farming and to promote the importance of understanding where food comes from.
“Amy is also involved with the Linking Environment and Farming (LEAF) ‘FarmerTime’ initiative to help children learn about farming, and has spoken to national journalists to help promote the industry.”
Trish Walsh and Fraser Key were selected as runners up of the competition in recognition of their fresh ideas and what they are already doing to tell agriculture’s success stories from a health, sustainability and environmental viewpoint.
All three individuals will gain free access to the Alltech ONE Virtual Experience, and Amy will also be awarded a complimentary ticket to ONE: The Alltech Ideas Conference, in Lexington, Kentucky, USA, in May 2021.
“We’re so pleased to be able to celebrate the work that people are doing to promote the farming industry and its positive role in responding to big challenges like climate change, while also producing healthy food,” says Emily.
“The general public need to be able to understand and connect with where their food comes from, and this is made possible by people being prepared to stand up and communicate the benefits far and wide.”