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ONE: The Alltech Ideas Conference to provide global perspective for the beef industry

February 15, 2018

Discussion topics to include blockchain technology, beef in China and value-added opportunities  

Register before March 31 at for savings of $400

[LEXINGTON, Ky.] – ONE: The Alltech Ideas Conference (ONE18), held May 20–22 in Lexington, Kentucky, will bring together producers and industry experts from around the globe to share insights and solutions to today’s most pressing issues within the beef industry.  

ONE18 beef focus sessions include*:

After 14 years, U.S. beef is back on the shelves in China, creating new opportunities in 2018. To succeed, you need to know the key players in the global beef market and hone your strategy after all, the right message and the right product can make or break a sale.

“Blockchain” is a word everybody hears but few understand. Hear from Chinese beef producer Kerchin on how they have broken down blockchain into the building blocks of beef’s future in China. Discover how modern technology can optimize your operation today.

Integration has happened for the pork and poultry industries. Why not for beef? Some say our industry is too big and too segregated — but is it? Maybe we just need a few new ideas. Learn how Alltech is redesigning the way cattlemen support animal health throughout all phases of production with Blueprint®, a beef nutrition program designed to maximize cattle performance and profitability.

Why are we still using inorganic minerals? Science has spoken and the message is clear: Organic trace minerals mean less inclusion, less waste and better meat quality. What mineral myths prevent you from embracing the future? Uncover the truth and learn how a simple change in your ration can have a big impact on your bottom line.

Liver abscesses are a major issue in feedlot cattle at slaughter and represent a significant economic cost to the producer, the packer and, ultimately, to the end consumer. Yet pushing “hotter” cattle rations is key to increased performance. Join us to discover the real science behind this problem and how one scientist is blazing an innovative new trail.

Before she became a cattle farmer and one of ag's leading voices, Anne Burkholder was a competitive swimmer and distance runner, and then an Ivy League student. Listen as she shares her incredible journey and offers valuable insight into how modern cattle management can transform the way consumers see, hear and experience food.

We’ve all heard about the explosion of natural, antibiotic-free and European beef programs, but where does the money really come from? And how can you get a cut of the action? Join us as we get into the nitty-gritty details of value-added programs and how your operation can qualify for them. With just a few key changes, learn how to make the extra profit and score a bigger return.

*Topics subject to change as the schedule evolves.

Now in its 34th year, Alltech’s conference is attended annually by nearly 4,000 people from over 70 countries. Whether producers are navigating a fundamental change within the beef industry or just need a little inspiration, they’ll learn about real-world opportunities and solutions at ONE18.

Learn more and register at for a savings of $400 before March 31. Join the conversation with #ONE18 on Twitter, and follow the ONE18 Facebook event page for updates.