ONE: The Alltech Ideas Conference invites pet industry experts to explore the transformative power of ideas
Discussion topics to include pet food trends, consumer engagement and improving pet health through nutrition
Register before March 31 at one.alltech.com for savings of $400
[LEXINGTON, Ky.] – ONE: The Alltech Ideas Conference (ONE18), held May 20–22 in Lexington, Kentucky, will provide those in the pet industry, including pet food manufacturers, with a unique opportunity to participate in a global conversation about the innovations, challenges and solutions facing their industry. Focus sessions designed to educate and inspire will allow attendees to gather insights from leading companion animal experts and exchange ideas with peers from around the globe.
ONE18 pet topics:
- Mega Trends and New Opportunities in Pet Food: Niche or Mainstream?
The outlook for the pet food market is promising, with key drivers in both developed and emerging markets reshaping the industry. Preventative and proactive health measures are the most important issues to consumers. Are you taking advantage of these trends? Are you ready for the new game changers?
- Rediscovering Protein: Clean and Sustainable Alternatives
The ever-increasing demand for clean, safe and traceable food is not only impacting human consumption, but that of our pets as well. How are new meatless sources of protein turning the tables?
- Feeding the Microbiome: The Omics Have Arrived
Have we finally found ways to improve well-being by understanding how nutrients interact with pets' genes? What additives or ingredients could achieve this? Are new foods on the horizon that will improve health? Learn about developing a pet food that can support heart health, brain function, joint health and overall well-being.
- Grow and Protect Your Brand: Develop Raving Fans
Pet owners want to engage with brands, to connect with the story behind the product, and they look to the internet for that engagement. Pet food brands are facing a generation of "screen-swiping" pet owners. Learn how millennials and Generation Z are changing the industry and how you can build trust and loyalty among these new consumers.
- Improved Health and Immunity Starts in the Bowl
Like their owners, companion animals are living longer, but are they functioning optimally in their later stages of life? Are we providing the right nutrition? Does the information on packaging provide the answers you need? By having a better understanding of how nutrition and immune defenses interact, pet owners can choose foods that support animal health more sufficiently.
- Brick and Mortar vs. Virtual Storefront: Pick Your Winner
Forty percent of pet owners buy their pet products online, up from 37 percent in 2016. So how do traditional retailers compete with other brands that have a strong online presence? Why are some companies — usually independent retailers — choosing not to market pet food online at all? Learn how the internet is reshaping the retail landscape of the pet industry.