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UK Marketing Manager

Submitted by rjones on Fri, 06/24/2022 - 07:00

Established in 1978 in Borris, Co. Carlow, KEENAN is a respected leader in ethical and profitable farming solutions, focused on maximising feed efficiency. Over the course of four decades in business, KEENAN has earned a particularly strong reputation for manufacturing quality diet feeders.  

KEENAN, a member of the Alltech family of companies since April 2016, has 20,000+ users in over 80 countries across the world. In addition, the InTouch feed management software, monitors the feeding of 300,000 animals each day across 37 countries. The KEENAN diet feeder is the only diet feeder in the world to be validated by the Carbon Trust as helping to reduce methane on farm through increased feed efficiencies.   


KEENAN is currently looking to recruit a Marketing Manager for the UK market.


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Responsible for managing the UK's marketing initiatives, including but not limited to:

  • Conducting market research and analysis to direct marketing strategy and planning

  • Implementation of new and existing marketing campaigns

  • Planning and coordinating communication activities including events, PR, advertising, digital, sponsorship and direct communications

  • Developing media relations and establishing media opportunities

  • Gathering and generating content to support campaigns and communications

  • Development and maintenance of customer database management systems

  • Working closely with the sales and technical teams to address regional marketing needs and opportunities

  • Reporting budgets, leads and sales

  • Production and coordination of marketing collateral – merchandise, literature, staff clothing, etc

  • Other general marketing support as required


In addition:

·       In co-operation with the Head of KEENAN Marketing ensure local marketing strategy is aligned with KEENAN Strategy, Policy and Alltech Policy

·       Liaise with other functions / advisors as required to ensure marketing practices are in line with local requirements – with particular awareness of Consumer, GDPR and FCA

·       Ensure alignment between KEENAN and Alltech, of messaging, joint events and activities of mutual benefit

·       Co-operating with marketing organisation cross markets, implementation and sharing best practice

<>Contact Info

For more information or to apply for this position please contact James Brough, Ireland and UK General Manager, at



KEENAN showcases new feeder at open day in Mullingar

Submitted by rjones on Thu, 06/16/2022 - 04:38

The open day took place on the farm of David Clarke near Mullingar who trades under the name of

The new range has a host of new features including design and technology improvements.

Read the full article:

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KEENAN launch MechFiber Plus range at Open Day
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Dairy Herd Management: 5 Tips to Combat Dairy Labor Pains

Submitted by jnorrie on Mon, 06/13/2022 - 18:01

Labor shortages are certainly not new to the dairy industry. The pandemic caused a ripple effect that impacted nearly every corner of the world facing shortages in terms of labor. Knowing labor is one of the most important resources on the farm, the conversation turns to retention, to reduce labor pains. 

Jorge Delgado, an on-farm specialist with Alltech, says that producers are, for the most part, not really prepared to face the reality. 

Click here for full article. 

Using Efficiency to Drive Profitability in Uncertain Times

Submitted by rjones on Mon, 06/13/2022 - 08:59

Unprecedented increases in farm input prices, mainly feed, fertiliser and energy, has created a lot of concern for farmers throughout Europe. Predictions that were made early in the year have now been further revised due to the conflict in the Ukraine and its financial and supply repercussions. While farmers are worried there is a lot of evidence to suggest that they should be optimistic on some aspects as well.

Milk price and beef prices increases

Dairy farms have seen milk price reach 50 cents per litre (c/l) base price with some farms receiving over 60c/l based on their solids. The milk price in 2022 will be up to 30% higher than 2021 and with milk production costs increasing by 30% compared to 2021 levels, the average dairy farm will see their net margin retain similar levels to 2021. This is according to the updated document from Teagasc on the situation and outlook for Irish agriculture produced in April.

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Some farmers are receiving 60c/litre based on their milk solids

There is a very similar story for beef farmers with a 12% increase in price in 2021 being further supported with an additional 16% increase in 2022 for the price of finished cattle. This is being driven by strong retail demand for product as well as increased EU exports. While this is tempered somewhat by an 11% increase in overhead cost, the gross margin on beef finishing farms is predicted to be the same as 2021 levels.