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“Do we want to live on a planet of peril or plenty?”

At the 35^th edition of the renowned Alltech One conference in 2019 Mark Lyons started a journey towards a future for his company and – more importantly – a journey which points towards an exciting future for the whole agricultural sector. “Do we want to live on a planet of peril or plenty?” This was the rhetorical question he asked then.

He continued: “We choose to believe in the latter. With upcoming new technologies, improved farm management practices and the ingenuity of mankind, a world of abundance could be ours. There is so much to discover, millions of ideas to chase and apply and, last but not least, stories to tell which show that plants, animals and people can thrive.”

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