[LEXINGTON, Ky.] — George Blankenship, former executive at Tesla Motors, Apple Computer and GAP Inc., uses uniquely innovative processes to transform status quo organizations into forward-thinking and dynamic players of the future. And now, Blankenship will use his experience to provide the audience at ONE: The Alltech Ideas Conference with unmatched insight into building and creating brand loyalty and awareness, competitive positioning in the market and what it takes to deliver superior customer care.

Jack Bobo, senior vice president and chief communications officer for Intrexon, is constantly assessing the relationship between science and agriculture. Bobo, who was named one of the 100 most influential people in biotechnology by Scientific American, will offer his unique perspective on global trends in agriculture, consumer perceptions and science communication.

International pioneer in innovation and New York Times best-selling author Dr. Peter Diamandis will share his insight and strategies for making big impacts on the future. Diamandis, founder and executive chairman of the XPRIZE Foundation and co-founder and vice-chairman of Human Longevity Inc., was named one of “The World’s 50 Greatest Leaders” by Fortune magazine.

“This year’s audience should prepare for truly disruptive ideas when they hear from these influential leaders,” said Dr. Pearse Lyons, Alltech’s founder and president. “From changing the car-buying experience to serving as the architect of Apple’s brand-building retail methodology, George Blankenship has disrupted the status quo in several industries. Peter Diamandis taught us how to go big, create wealth and impact the world through his book ‘Abundance.’ And Jack Bobo is a name synonymous with biotechnology and consumer perceptions.”

Dr. Lyons will deliver an inspiring message on “Realizing Your Dreams Through Disruption.” Through personal stories of perseverance and ambition, he will encourage business leaders to explore goals and define a roadmap to success.

Nothing will feed your hunger for making a difference more than pursuing your dreams,” said Dr. Lyons.

Other headliners for ONE17 include Lisa Bodell, founder and CEO of futurethink, and Damien McLoughlin, Anthony C. Cunningham professor of marketing and associate dean at the University College Dublin Michael Smurfit Graduate Business School in Ireland. In her “Why Simple Wins” discussion, Bodell — whose time-management skills border on an art form — will help agribusiness leaders escape complexity traps and focus on the work that matters. McLoughlin will share what can be expected from the new leadership landscape in Washington, D.C., and how the food chain and global trade could be disrupted in the future, as he discusses “Disruption in Washington.”

Attendees will also have the opportunity to hear from Aidan Connolly, Alltech’s chief innovation officer, and Dr. Mark Lyons, global vice president and head of Greater China for Alltech. Connolly will focus on how organizations and individuals can maintain lasting disruption, and Dr. Mark Lyons will discuss the changing consumer landscape and meeting the demands of the “rising billion.”

Contributing to the uniqueness and “real-life solutions” approach of ONE17, this year’s conference will include various track sessions. Breakouts on crop science, beef, dairy, swine, poultry and aquaculture — as well as topical sessions on finance, food issues and emerging markets — provide an opportunity for every corner of production agriculture to engage disruption at the ONE17 conference.

For the full list of sessions and topics to be featured at ONE17, visit one.alltech.com. Register before April 1 to save $300.

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