Is the Robotic Revolution Coming to Farming? Growers invest in expensive equipment not because it looks cool, but because it makes them more efficient so they will be more profitable in the long run.

Aidan Connolly, Chief Innovation Officer, Alltech: “AgTech start-ups need to consider actionable benefits for farmers instead of focusing on cool tech.” However, that doesn’t mean Connolly sees that as anything more than a minor problem to be overcome. He summed up his position quite neatly: “Digital transformation of our culture means rethinking your business.”

Published by Growing Produce

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