“Are we better off in a world without cows?”

It might be a strange question to ask in the middle of a convention with 8,000 cattle industry stakeholders, but it is one that is being asked on the global level when it comes to addressing climate change – and one that two filmmakers sought to answer in a documentary that took them from the heartland of the United States to Kenya, India, Brazil and beyond.

The World Without Cows project was spearheaded by Alltech and CEO Mark Lyons says it was produced by two of their most creative employees but the intended audience is global. “This is a documentary that is not about Alltech at all. It is about our industry, it’s about our producers…and a really balanced conversation,” said Lyons in an interview at CattleCon24.

Link to interview here.