Skip to main content

KEENAN appoints new Regional Business Manager for south-east Ireland

William Trousdell | South East Area Business Manager

[BORRIS, Ireland] KEENAN are pleased to announce the appointment of William Trousdell as Regional Business Manager for the south-east of Ireland. Established in 1978, KEENAN based in Borris, Co. Carlow has earned a solid reputation for manufacturing quality reliable diet feeders, backed with the InTouch feed management platform.

William Trousdell joined Alltech, the parent brand of KEENAN in June 2019, where he supported the sales team of both Alltech and KEENAN for 18 months. Prior to that William completed a bachelor’s degree in Agricultural Science (Animal Science) in UCD and a master’s degree in food business strategy from the Smurfit Graduate Business School in 2019. During his time supporting the sales team, William worked extensively on initiatives explaining the KEENAN proposition of improving feed efficiency, farm performance and profit. The dual purpose of profitability and sustainability has never been of greater relevance and value to Irish farmers than it is today.

William comes from a strong background in agriculture and helps on the home farm outside Castlecomer, Co. Kilkenny, where the Trousdell family run a beef and dairy operation. Moving from the office job to the road will be a new venture, but William relishes the challenge ahead.

“I’m looking forward to getting out on the road and meeting customers face to face. KEENAN offers solutions for both dairy and beef farmers and I’m keen to share my passion and knowledge with others, while also being aware of the increased pressures facing farmers today.”

The counties that William will cover are Waterford, Wexford, Wicklow, Kilkenny and Carlow. Be sure to call and arrange a chat for all things KEENAN.




Contact: Rosaleen Jones Marketing Communications Manager