Skip to main content

New Alltech UK appointment to support the feeding of nearly half of the nation’s flock

Adam Platt, Regional Poultry Sales Manager, Alltech UK

Alltech has announced the appointment of Adam Platt for the role of Regional Poultry Sales Manager to help support the increased demand for Alltech support on layer production facilities throughout the UK. 

Having spent his seven year-long career providing specialist advice to the benefit of 2.7 million birds over 150 farms, Adam comes with a wealth of knowledge and experience and a speciality in free-range laying hens. In this new role, Adam will be focussed on helping producers on all aspects of bird husbandry to help maximise production profitability while also helping meet growing welfare and environmental compliance standards.

Now a few weeks into the new role, Adam gives insight into his goals and strategies. 

“I was initially drawn to Alltech as I could see as an outsider what a fast-paced and exciting organisation it is, and my impression was right,” Adam says. “From my first day, I have been doing what I enjoy best; providing poultry producers with genuine bespoke support and advise. In between these visits, I have been busy developing the launch of a new peck block that is soon to hit the market. 

“From biosecurity to vaccination to housing, my approach is holistic. In addition to the day-to-day management support, I transfer the latest industry insights on present and future trends to ensure my customers are ahead of the challenges and utilising the opportunities. 

“I am passionate about natural prevention methods and have seen first-hand that Alltech’s innovative technology works. In this sense, my job is both easy and rewarding, as I know I am making a difference, not only to the farm but also to the planet. 

“I understand that producing is a 24/7 vocation, and when I’m not on-farm, I am available on the phone to help ensure high-level performance,” concludes Adam. 

John Cooper, UK Poultry Technical Manager, was keen to bring Adam into the role to continue the high-quality customer and on-farm support that Alltech has established over the years. 

“Adam’s role will see him working across the different poultry production types, providing knowledge and nutritional programs using solutions to help customers achieve their goals,” says John. 

To contact Adam, you can call (+44) 07973 616400 or email