Research Strategist, MarketPlace
Combine one degree in journalism and one in public relations with a decade of research management and business analysis and you get Research Strategist Jon Copeland, who supports our entire team and delivers value to our clients in the form of consumer market research and technical writing, from white papers to original editorial guides.
Jon’s research acumen has yielded fruit at companies as diverse as FleishmanHillard and a leading law firm and for clients as wide-ranging as AT&T, Dow AgroScience, the National Pork Board, the California Table Grapes Commission, and even Boy Scouts of America.
During an average week at MarketPlace, Jon will apply consumer research methods to lead-gen efforts for our B2B partners, develop primary research projects for CPG clients, and develop methodology to analyze Nielsen retail scan data. Then top it all off with original research on the effects of the COVID-19 pandemic on the supplement consumer.
When he’s not exercising the highly analytical side of his brain during the week, you can find him on the weekend volunteering at his community garden or tutoring Sri Lankan students at a local seminary.