Brand Manager, North America
Brian Lawless is proud to fight for a healthier, more sustainable food system. As the grandson of central Kentucky cow-calf producers, Lawless has returned to his agricultural roots and now serves as Alltech’s brand manager for North America. Based at Alltech’s global headquarters in Nicholasville, Kentucky, USA, Lawless is passionate about seeing producers raise healthy animals, make more money and contribute positively to creating a Planet of Plenty.
Since 2017, Lawless has helped oversee Alltech marketing in North America for aquaculture, beef, dairy, pig and poultry. Additionally, he supports many of Alltech’s ag-tech initiatives and even got to present a pitch on the mainstage in Rupp Arena (go Cats!) during ONE: The Alltech Ideas Conference as a part of the 2018 Pearse Lyons Accelerator. Lawless’ best skills and attributes include his endless energy, his creativity and his desire to learn from his peers.
Lawless received a bachelor’s degree in economics and Spanish from DePauw University and a master’s degree in agriculture from Western Kentucky University. Additionally, Lawless helps coach a high school soccer team and, along with his wife, Blair, attends a local Christian church.