Beef: Embracing the untapped technological potential in the beef industry
Monday
1:00-1:05
Introduction:
Chairs: Ty Yeast and Steve Elliott
1:05-1:25
Perspective from the world’s producer – How the beef industry will bounce back in 2010
J. O’Callagan, JBS, Colorado, USA
1:30-1:50
How the Canadian beef industry “Bounced Back” from BSE. A lesson in crisis management
D. Laycraft, The Canadian Cattlemen’s Association, Canada
1:55-2:15
Strategic positioning for the cattle industry – Evaluating your value chain to develop a competitive advantage
M. Irsik, University of Florida, USA
2:20-2:50
BREAK
2:55-3:15
Brazilian perspective for feedlot operations and beef market
R. Penna, Grupo Otávio Lage, Brazil
3:20-3:40
Connecting with the consumer: The importance of consistent, flavorful, quality meat
I. Richardson, University of Bristol, North Somerset, UK
3:45-4:05
Successful marketing strategies for today’s consumer
J. E. Hagerla, PM Global, Virgina, USA
6:00
Buses leave for Kentucky Night
Tuesday
8:30-8:35
Introduction:
Chairs: Ty Yeast and Steve Elliott
8:35-8:55
Byproduct feeding for the cow/calf diet to increase profitability
K. Fanning, Great Plains Livestock Consulting, Nebraska, USA
9:00-9:20
Cattle business lessons from team sports: Mastering the basics for efficiency and profitability
M. Peacock, Southern States, Virginia, USA
9:25-9:45
Securing the future of the feedlot – The impact of receiving cattle health on overall profitability
M. Ballou, Texas Tech University, Texas, USA
9:50-10:20
BREAK
10:25-10:45
Feedlot starter diets for improved profitability
D. Holthaus, Hubbard Feeds Inc., Kansas, USA
10:50-11:10
The biological threat to agriculture – Building an effective response plan
M. Vanier, National AG Biosecurity Center, Kansas, USA
11:15-11:35
Feedlot perspective in Argentina vs. the world’s: Strategies to reduce the environmental impact
R. Tronconco, Cámara Argentina de Feedlot, Argentina
11:40-12:00
Questions & Answers: Wrap Up
A brief discussion with the speakers
12:00-1:25
Break for lunch