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Monday, May 20th

Fun Run   6:30am - 7:30am

Start your day off right on the historic streets of Lexington, Kentucky with the traditional Symposium Fun Run starting at 6:30am on Monday morning, and will take you on a scenic tour of downtown Lexington and the nearby Transylvania University campus, located within walking distance of Lexington’s downtown hotels. Buses from the Symposium-designated hotels will depart at 6:00am. The run will take place rain or shine, so throw on your running gear and get moving!

Opening Plenary Sessions 9:00am - 12:00pm

A GLIMPSE OF THE FUTURE
Dr. T. Pearse Lyons
   

Entrepreneurs see the opportunities others see, but they do something about it. What is it that makes entrepreneurs move? What is it that makes them different? How do we build entrepreneurship into our companies and industry to meet the challenges ahead? How do we retain talent? How do we create jobs?

Dr. Pearse Lyons has taken Alltech from a $10,000 investment to an organization widely regarded as the leader in the animal health and nutrition arena. With projected revenues of $4 billion annually, Alltech still remains 100% private. Learn their secrets.

MEDAL OF EXCELLENCE
THE BORDER BETWEEN SCIENCE & MAGIC
Dr. Eugenia Wang, University of Louisville, Biochemistry and Molecular Biology
   

When Watson and Crick discovered DNA, the world changed. Today, it is not DNA that is at the cutting edge, nor is it its copy RNA. It is microRNA. These tiny pieces of RNA dictate what happens in the womb. They predetermine whether a child will be obese, have attention deficit disorder, or have enhanced intelligence. These microRNAs have implications for so many areas: Animal health, human health, and human intelligence. It is the science of the future.

Our Medal of Excellence winner—one of America’s and China’s finest scientists—will change your mind about where we are going and where science is going.



IDENTIFYING THE CORE OF YOUR BUSINESS
CORE OF THE CORE
Professor Damien McLoughlin, University College Dublin, Michael Smurfit Graduate School
   

Identifying the core of your business and the core of the core.

There are four questions every company ought to ask: What do you want to achieve? What is your ambition? What is your talent? What is your core competency?

Do you have a plan beyond working harder or longer? Do you have a plan to diversify, and what are the pitfalls? Do you know what your core is? Have you really expanded upon it? Learn how other companies have done so, and done so successfully.

Symposium Breakouts: Monday Afternoon   1:00pm - 4:30pm

Kentucky Night   6:30pm - 10:00pm

Get ready for a night of down-home Country/Western music, great food and even better company at Kentucky Night! The beautiful Kentucky Horse Park, home of the Alltech Arena and the Alltech FEI World Equestrian Games™ 2010 and the Alltech National Horse Show, is the perfect spot for this exciting event. You won’t want to miss it! Buses will depart from the Symposium-designated hotels at 6:00 pm on Monday. Wear your boots, belts, denim and cowboy hats, and get ready to party Kentucky-style.

 

Simultaneous interpretation will be available for some sessions in the following languages:
Spanish =  | Portuguese =  | Russian =  | Chinese = 

Breakout Session

CRISIS MANAGEMENT HOW DO YOU HANDLE A CRISIS?

Do You Value Your Reputation? Has the food industry failed you? Are you sure you know what is in your food, your feed, and your product? How do you protect the supply chain on which you rely?

Mind the Reputation Gap: It is a 24/7 world where social media can break you in your sleep. Learn the three steps of protection. Have a system, a double check, and a guardian angel.

From Hero to Zero in 36 hours: Top of the pile, then dioxin in your food. Top of the pile, then a scandal not of your making. Top of the pile, then your reputation disappears overnight. How do you handle this? What is your crisis management system?

Putting Your House in Order: What are the best practices to outperform an industry? What might be your crisis, and do you have an ACT Now! program? Learn the program, share the program, use the program.

Horsegate: The DNA of a Crisis: Lessons Through Evaluation. Who will take responsibility? Who will pay the price? What would you have done? Food safety and food quality: The key ingredients in any supply chain.

Seven Years From Now: How many crises will your company have to endure in the next seven years? What are your pillars of strength? Are you nurturing them? Are you protecting them?

The Digital Age: Full disclosure to full exposure in seconds. How do you protect yourself? How do you cope?

Breakout Session

THE ALGAE OPPORTUNITY IS IT THE FUTURE OF THE PLANET?

There are 800,000 plus strains of algae. They range from protein-rich, to fat-rich, to natural colors, to replacements for vegetable oils, to potential sources of energy. This is the algae platform.

Can algae provide the oil of the future? Why did the US Navy create a multi-million dollar award for the first company to produce diesel oil from algae for less than $3.00 a gallon? Is this a sign of the future?

A New Frontier: Why is algae so interesting? Beyond the green scum on ponds.

DHA in Nutrition: What is DHA? How is it different from Omega-3? Don’t I just get it from fish?

Come Visit: Take a virtual (or actual) tour of Alltech’s Algae facility.

Algae: Practical Examples. Setting a new standard for healthier eggs through feeding algae. A step toward solving the dilemma of the unhealthy Western diet by altering the fat profile of chicken meat.

Breakout Session

FROM SEED TO FEED TO FOOD THE ROLE OF OUR LAND IN GROWING AN EXTRA TON PER HECTARE AND ITS IMPACT ON A HUNGRY WORLD

Crop yields are falling and falling dramatically. Genetically-engineered crops fail us. How do we go beyond the classic use of potassium, phosphorus and nitrogen to improve yields? What would one ton more grain per hectare mean for the world’s 1.6 billion hectares of arable land? That extra grain would be like giving the world five additional U.S. Corn Belts.

WHY ARE YOU MISSING OUT ON THAT ONE EXTRA TON PER HECTARE?

A U.S. Heat Wave: How Iowa survived, improving drought resistance through better root growth and improved wind resistance.

A New Revolution: For 20 years, a quiet revolution has occurred. Learn how yields of grain have increased by one to two tons per hectare.

Natural Success: Fresh fruits, better taste, and more pest resistance achieved naturally. What is the secret?

Seed to Feed to Food: Get more yields with higher protein and starch in cereals, leading to more weight gain in pigs and poultry and more milk in dairy cows.

7:7:7:

Seven years from now 7% increased yield; 7% less land—feeding more humans and animals

Breakout Session

CARBON FOOTPRINT

Here comes the bill. Get ready. Your carbon footprint tax bill is in the mail. Do you know what your environmental footprint is going to cost you? What will you do when the carbon taxman comes calling?

Water: It covers 2/3 of the earth, yet there is not enough to drink. Designing businesses around the most essential ingredient of all.

Global Warming: Is It Real? In 2020, just seven years from now, will we trade carbon credits or products?

The 4-Point Plan: Know your carbon footprint and lower your taxes. (1) Audit your current carbon footprint. (2) Analyze what is causing that carbon footprint. (3) Recommend. (4) Re-audit three months from now.

Embrace the Carbon Footprint: How the Irish have embraced the carbon footprint to improve their green image. Lessons learned from the Irish and others around the world who are working in this area.

Agriculture, Will It Be Less Toxic? Worldwide, agriculture emits the greatest amount of carbon of any industry. What does this mean for environmental control and legislation of carbon dioxide?

Breakout Session

RE-IMAGINING NUTRITION

How Nutrigenomics is revolutionizing how we feed, what we do, and where we go.

Activating the Power Within Through Nutrigenomics. Feed not your body, but the genes in your body. Why is it that the first 90 days of a child’s life are crucial? Similarly, the first 90 hours of a chicken’s life determines how that bird will thrive.

Feeding Your Children the Recommended DHA in Their Breakfast Cereal. How can you change their lives forever?

A Revolution. A Revelation. A re-discovery of what drives nutrition and its connection to health. Could diseases be delayed, removed, or eliminated if we simply changed our diets?

Forget about proteins, forget about fats, forget about fibers, forget about amino-acids. Now it is not our DNA, RNA, it is microRNA, which are the switches to success.

Epigenetics: In the womb your destiny is not set by your mother but by her parents.

Breakout Session

FOOD DELIVERING THE EXPERIENCE THE CONSUMER WANTS WITH YOUR BRAND

The Seven-Year Itch: Where will your brand be in seven years? Will you recognize it? Will it even exist?

Building a Beer Brand: Craft beer sales rise while the rest are stagnant. The stories of companies that compete with beer giants like Anheiser Busch-InBev, SAB Miller, and Heineken. What are the lessons for others in the food chain?

The Milk Story: Stories of listening to the consumer and creating milk products for all ages. How Chobani, Horizon, and others are breaking out of the commodity rut.

Eggs: The most common protein of all and the most perfect nutrient of all. How do we brand eggs? Do we revert back to the British marketing program of “Go to work on an egg”? What can we add to the humble egg to make it a better brand experience?

Selling Healthy and Avoiding the “Tobacco” Problem: How should the food industry overcome concerns about health issues and obesity caused by food and transform the debate today before issues arise tomorrow.

Taste the Difference with Proper Nutrition: Experiences from chef competitions and showcases, tapping into the gourmet cooking TV phenomenon. We will discuss techniques in digital marketing and social media that are making small food brands, artisans, and local food companies competitive with the big guys.

Breakout Session

JOB CREATION

The Ripple Effect of a Job: It is a home; it is a family; it is a team. Where will the jobs come from in the next seven years? What will they look like? What impact will emerging markets like Brazil and China have in job creation?

Innovation Competition: Set a task, create ideas, and those ideas become jobs. What are the rules for an Innovation Competition? Could they help your company? Could they help your country?

The Henry Ford Formula: Henry Ford famously said, “If I had asked people what they wanted, they would have said faster horses.” How do you anticipate what your customer will want in seven years, and in so doing, create more jobs?

Jobs: Lessons from the master: Steve Jobs. Sell dreams, not products. Sell dreams, create jobs.

The Best Opportunities, the Best People: Putting your best minds not where the problem is, but where the opportunities are. How do you identify the opportunities? How do you identify the people who should tackle those opportunities?

Stay Curious, Like a Child in a Candy Shop: Generating curiosity, and through curiosity: businesses, and through businesses: jobs. Do not grow up, grow jobs.

Breakout Session

MERGERS, ACQUISITIONS & DIVESTMENTS When should you sell? When should you divest? Learn when to buy, how to buy, and the economics to consider.

Your Company in 2020: Will your company exist? Will it be the same? Or will it be part of another company? Will your sons or daughters run that company?

Identifying Opportunities: Select the right partnership. Understand the personnel factor. Get it right the first time.

The Changing Landscape of Banks: Is agriculture the rising star? Can you tap into this landscape? Are you on the same wavelength as your bank? Are banks the only option?

Public or Private: What’s the difference?

Mergers Gone Wrong: Ten steps to getting it right.

Breakout Session

REGULATORY Enough is enough. If we do not regulate ourselves, the FDA or the European Union will regulate us. Learn how to embrace regulation.

EU Regulations: A glimpse from the inside. Are regulations barriers to entry or keys to survival?

Seven Years From Now... What regulatory restrictions will we see on mycotoxins? On protein sources? What new traceability or openness demands will we face?

Breakout Session

THE PETFOOD IMPERATIVES

Pet Food Roundtable: Branding: How do you create brands in the pet food sector? What are the messages the consumer wants to hear? What are the keys to turning on the demand?

Feeding Your “Child”: Often seen as children, how can a pet’s longevity be improved? Nothing is too good for your friend.

The Role of Algae and DHA in the companion animal’s life? Is this the new frontier?

Breakout Session

MYCOTOXINS... & MUCH MORE THE HIDDEN KILLER ON FARM: 40% OF CROPS ARE LOST TO MOLD AND TOXINS

Risk Assessment Today Versus Analysis: A Case of the Cart Before the Horse? Analysis linked to regulatory levels only tells a part of the story compared to mycotoxin risk assessment, which qualifies and quantifies total risk.

Rethinking Regulatory Standards: Can this be Analytically-Based Only?Overview of the way regulatory standards and analyses could benefit from the emergence of greater risk assessment.

Mycotoxins: The Global Picture A recent global study indicated gross contamination of multiple mycotoxins around the globe. How do we deal with this total risk?

Risk, Remediation and Solution: Mycotoxin Management Identifying risk through 37+, the traffic light system, TEQ, TEF and spider web assessment.

Where Mycotoxins are Taking Us: Species by Species A simple way to understand the implications.

Seven Years from Now... Will the level of mycotoxins allowed in feed and in food be strictly regulated? Could this eliminate 50-60% of all of our grains and feeds?

Breakout Session

SUCCESS BEGINS & ENDS WITH FERTILITY

Success Begins and Ends with Fertility
China averages sixteen pigs per sow. The U.S. averages twenty pigs per sow, yet we are looking for thirty-five plus pigs per sow. Learn how fertility will help you sink or swim. Learn to understand how fertility works at the gene level, and translate that into profit.

Improving the Cow: Two lactations per cow, and it is your most important investment on farm. Is this a formula for disaster? Why are conception rates of 50% for high-producing cows tolerated? What roles do embryonic development and DHA play in reversing that trend and improving fertility?

The Chinese Market: What are the opportunities? Big herds, big problems: China is a nutritionist’s dream. In seven years, China will require 1.3 billion liters of milk per day.

A Glimpse of the Milk Market Globally: How the removal of milk quotas will open up opportunities for the efficient and the forward-thinking and possibly be the death knell of many more farmers.

Opitimizing Breeder Fertility: Genetic selection has given us a fast-growing broiler, but where can we go with breeder performance?

Breakout Session

LIFE SCIENCES

A Glimpse of the Game Changers: In the first decade of the 21st Century, science fiction continued to become science fact. From technological advances in growing replacement organs in the lab, through synthesis of the first artificial life-form, DNA neural networks, face transplantation, the $1,000 genome and the discovery of the Higgs Boson, we can be assured that our path to the year 2020 will be our most exciting journey yet.

A New World: 23andMe: We all have 23 chromosomes that harbor the answers to many of our innermost questions—who were my ancestors? Am I related to any famous people? From what disease will I die? Will I pass any harmful traits on to my children?

Diabetes and Alzheimer’s Disease: Longer lifespans, coupled with our increasingly sedentary lifestyle, earmark these killer diseases as definite future pandemics. Modern science is giving us the tools to delay and even thwart the onset of these illnesses. Hear some of the latest developments in this burgeoning field of research.

Nutrition for a New Era of Human Challenges: The number of inhabitants on our planet continues to rise apace with concerns about global food shortages; yet, in the western world, 30 percent of our food goes in the garbage and a further 20-30 percent of the food we consume ends up as cellular garbage and undesirable byproducts, such as health-threatening fat deposits. Join a discussion on how we can make our cells practice smart metabolism; helping us eat away the food production gap.

The Magic of MicroRNA: Long regarded as tiny pieces of “junk genetic material,” these non-coding RNA molecules have recently been identified as potent gene switches.

Breakout Session

PROGRAMS NOT PRODUCTS, SOLUTIONS NOT QUESTIONS WHAT DOES THE FARMER NEED?

“Sell dreams, not products,” said Steve Jobs. The day of the product is long gone. How can I get five more chicks per hen or three more pigs per sow? Tell me how I can break the world record in milk production of 32,000 liters per cow, per year. Deliver me solutions.

Survival: Survival means healthy animals. Survival means profitability. Learn the key steps towards profitability on any farm.

Nutrients to Genes to Profit: Learn how our understanding of the gene chip and microRNAs has dramatically changed nutrition. Learn how to lower costs and improve profits through using more inexpensive raw materials, such as fiber.

Environmental Solutions: Solutions to pollution. Solutions for your Carbon Footprint. Solutions to ever-increasing regulatory restrictions.

Breakout Session

THE MARKETING FORUM BRANDING AT ITS BEST

Building a Marketing Program. Recruiting, developing and training marketing professionals. Do you have expertise in traditional and new media? Do you have your bases covered?

The Gathering. Using marketing to build connections, generate excitement and contribute to company or economic growth. Could the Irish government’s 2013 campaign—The Gathering—work in your state or country?

Aligning Marketing Efforts. Is it worth the fight? Consistently implement accurately and in a timely way. With the changing face of media, this will only grow in importance over the next seven years.

Create Raving Fans. The new rules of brand engagement. What is in store for us? Seven years from now, marketing will take on a whole different program. How do you build real consumer experiences now and in the future?

Breakout Session

THE EQUINE ATHLETE WHERE NUTRITION, HEALTH AND PERFORMANCE MEET

The Alltech FEI World Equestrian Games™ 2014 in Normandy: It comes every four years. The location of the event can reap up to $400 million in economic benefits. It came to Kentucky in 2010 when Alltech became the first-ever sponsor. How did we prepare for such an event? What is the preparation now for the Alltech FEI World Equestrian Games?

A Healthy Horse: So much talk, and so many options. Getting your horse’s health right on day one and every day after.

The LIFEFORCE™ Factor: Learn how Lifeforce can help prepare your horse for sale or for the Olympics.

The Horse Feed Industry: How to survive and thrive in the horse feed industry. What is its future? Is it a real profit center?

The Kentucky Horse Industry: Horses have a $1 billion economic impact. The role of Keeneland: The finest horse track in the world. Is it a horse sale Mecca? What lessons are there to be learned?

The Power Inside: Now that a gene chip has been created for horses, learn how nutrition and nutrigenomics will change everything.

Equestrian Events: Major economic drivers from Florida to Kentucky, from Dubai to Bombay.

Breakout Session

FARMING THE SEA PRODUCING FOOD SUSTAINABLY FROM THE WORLD’S LARGEST LAST AGRICULTURAL FRONTIER

The Sea: An Untapped Resource: Is the sea just another dumping ground for our waste, or is it a source of energy from wave power, and the source of protein from fish? Managing the sea, managing our resources.

Water: 2/3 of the world is covered with water. Where is that water going? Will desalination plants be the future? Will water become our single most valuable commodity, or is it already?

Rethinking Fish: We are told to eat fish twice a week, but is the fish you are eating really providing the nutrients you think it does? Have the DHA levels dropped, and if so, is fish now just another protein?

Salmon Fishing: What lessons can be learned from salmon fishing?

Sustainable Sea Challenge: Developing aquaculture and fisheries in what is currently the world’s junkyard: The sea. Safeguarding our future.

Aquaponics: A case study showing at a simple level how this could work.

Feeding Farmed Fish in a Sustainable Way: The Peruvian fish market has collapsed. What are the strategies to cope with the situation? Where will the fish meal, and fish oil substitutes come from? The role of algae.

Shrimp: Feast or Famine. Why not grow shrimp in areas where the necessary raw materials are present—corn and soya? Is this the way to sustainability?

Breakout Session

IS TRULY ANTIBIOTIC-FREE ANIMAL PRODUCTION POSSIBLE? LEARN FROM THE LEADERS WHO HAVE BEEN DOING THIS FOR 30 YEARS

The GI Tract: What we learned from the world’s greatest eco-system.Within your body, within the animal, the importance of smart nutrients within the intestine.

Ready to Die? With so many people acquiring infections in hospitals, what are the strategies to reverse antibiotic resistance?

What New Growth Promoters Exist for Animals? What will we see seven years from now, nearly half a century since the Swann Report on the abuse of antibiotics?

Why Are We Skeptical of Herbs, of Oil Resins, and Other Wonder Drugs to Avoid Antibiotics? Why fall for the latest product, the wonder product, and not for a system that works?

Antibiotic-Free Programs that Really Work. Over the last thirty years, we have developed true antibiotic-free programs. They are ready now, and they work.

Breakout Session

INFORMATION SYSTEMS In the next seven years there will be speed of communication like we have never seen before.

Feeding the World One “BYTE” at a Time: Showing all of the technologies of the future from the next self checkout line and computer chips in products to trace quality and digital signage.

The Digital Farmer: Online and in the Field: Technologies that are used in the field such as GPS, satellite images and automated tractors.

The WI-FI (According to The New York Times) Feedlot: See how technology is used from mixing the feed, to loading the trucks, to delivering to each section of the feedlot.

Trusting Your Food. Traceability from Farm to Fork: How are we going to ensure consumer confidence? What are the regulatory hurdles and what is our industry doing?

Cloud with a Silver Lining: Online services, Cloud, SAAS, what is the future of software?

Disruptive Technologies. Running the World from a Mobile Platform: Is it a phone, or is it a computer? What are the mobile strategies for business?

The Security of Your Communication System: Take a crystal ball glimpse not at what might attack you, but what will attack you. Your company and your security in the next seven years.

Breakout Session

ENTREPRENEURSHIP

A World of Dissatisfaction, a World of Reinvention: Fostering Entrepreneurship: Ninety percent of all new jobs come from new businesses put in place by entrepreneurs. How do you foster entrepreneurship? How do you create entrepreneurs? How do you cultivate them within your company without destroying your company?

Venture Capital: Does Your Company Have a Venture Capital Fund? If you have an idea, can you get the financial aid? Could you get $10,000 or $100,000?

Identifying Entrepreneurs: At what age does an entrepreneur really blossom? Is it 20, 40, 50? Could it be 60? Is there a standard profile for an entrepreneur? Who are entrepreneurs and what makes them tick?

Innovation and Enterprise. Innovation and Entrepreneurial Award. The Alltech experience with our Graduate Academy and unleashing young minds.