Alltech - Animal Nutrition, Animal Feed Supplements, Animal Health

Alltech Annual International Symposium

Aidan Connolly, vice-president of Alltech, describes what to expect in the marketing session at Alltech's Symposium.

1:00-1:05	Introduction Chairs: Elizabeth Bagby and Laci Poulter
1:05-1:25	Marketing IQ: Adapting to trends in the smart ag world Mary Shelman, Harvard Business School, USA
1:30-1:50	Who’s telling your story? Building relationships with ag media and journalists to further your brand Owen Roberts, University of Guelph, Canada
1:55-2:15	Farming your online community Michele Payn-Knoper, Cause Matters Corp., USA
2:20-2:50	Break
2:55-3:05	Untangling the web: Secrets to a compelling brand online David Butler, Alltech Inc., USA
3:10-3:55	Panel discussion: Can traditional and contemporary marketing strategies merge in today’s ag world? Moderator: David Wescott, APCO Worldwide, USA
4:00-4:20	Creating a unique brand experience: Behind the scenes at the Alltech symposium Catherine Keogh, Alltech Inc., USA
6:00	Buses leave for Kentucky Night

8:30-8:35	Introduction Chairs: Elizabeth Bagby and Laci Poulter
8:35-8:55	Understanding the generation gap for successful communications Sherri Elliott Yeary, Optimance Workforce Strategies, LLC, USA
9:00-9:25	Knowledge consumption: How “smart” media can revolutionize agriculture Tim Campbell, iHigh, USA and Billy Frey, Alltech Ag Network, USA
9:30-9:55	Brand defense: Crisis management communications Peter Kerr, KerrComm, USA
10:00-10:25	A Lesson from Domino’s in Crisis Management: “We make pizza. What could possibly go wrong?” Tim McIntyre, Domino’s Pizza, USA
10:30-10:55	Break
11:00-11:20	Transparency in the business to business world: Practical applications for the family farm Clint Hickman, Hickman’s Family Farms Inc., USA
11:25-11:55	The farmer of the future: How the FFA is working with 500,000 potential young farmers Dwight Armstrong, National FFA Organization, USA
12:00-1:25	Break for lunch