Food

Introduction
Chairs: Mark Lyons, Jim Bannerman and Ari Fischer

Importance of consumers in the equation of sustainable agriculture
Hans Jöhr, Nestlé, Switzerland

Building sustainability throughout the supply chain
Sean Molloy, Glanbia PLC, Ireland

Purposeful marketing: Building brands through PR
Carol Cone, Edelman, USA

Break

Brand development: Understanding the consumer
John Butler, Beef Marketing Group, USA

Producing old-fashioned hamburgers the Wendy’s way: Reinforcing the food chain through supplier contact and consumer satisfaction
Mark Eganhouse, Wendys, USA

How to use natural technologies to enhance brand image
Mark Lyons, Alltech, China

Introduction
Chairs: Mark Lyons, Jim Bannerman and Ari Fischer

The quest for authenticity - The changing produce consumer
Don Goodwin, Golden Sun Marketing, USA

Succeeding with healthy foods
Bob Jones, Scientific Nutrition Products, Cambridge, MA, USA

Building trust in a food brand through meeting consumer expectations of taste, safety and ethical standards
Bruce Stewart-Brown, Perdue Farms, USA

Break

Responding to consumer expectations and perceptions
Patrick Wall, University College Dublin, Ireland

Merging technology to create a revolutionary feeding system
Karl Dawson, Alltech Inc., USA

Questions & Answers: Wrap up
A brief discussion with the speakers