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Alltech Annual International Symposium


SUPERMARKETS TO A SMARTER WORLD

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Monday, May 21

1:00-1:05

Introduction
Chairs: Mark Lyons, Jim Bannerman and Ari Fischer

1:05-1:25

Importance of consumers in the equation of sustainable agriculture
Hans Jöhr, Nestlé, Switzerland

1:30-1:50

Building sustainability throughout the supply chain
Sean Molloy, Glanbia PLC, Ireland

1:55-2:15

Purposeful marketing: Building brands through PR
Carol Cone, Edelman, USA

2:20-2:50

Break

2:55-3:15

Brand development: Understanding the consumer
John Butler, Beef Marketing Group, USA

3:20-3:40

Producing old-fashioned hamburgers the Wendy’s way: Reinforcing the food chain through supplier contact and consumer satisfaction
Mark Eganhouse, Wendys, USA

3:45-4:05

How to use natural technologies to enhance brand image
Mark Lyons, Alltech, China

6:00 Buses leave for Kentucky Night

Tuesday, May 22

8:30-8:35

Introduction
Chairs: Mark Lyons, Jim Bannerman and Ari Fischer

8:35-8:55

The quest for authenticity - The changing produce consumer
Don Goodwin, Golden Sun Marketing, USA

9:00-9:20

Succeeding with healthy foods
Bob Jones, Scientific Nutrition Products, Cambridge, MA, USA

9:25-9:45

Building trust in a food brand through meeting consumer expectations of taste, safety and ethical standards
Bruce Stewart-Brown, Perdue Farms, USA

9:50-10:20

Break

10:25-10:45

Responding to consumer expectations and perceptions
Patrick Wall, University College Dublin, Ireland

10:50-11:10

Merging technology to create a revolutionary feeding system
Karl Dawson, Alltech Inc., USA

11:15-12:00

Questions & Answers: Wrap up
A brief discussion with the speakers

12:00-1:25 Break for lunch