Beef

Introduction
Chairs: John Thornton and Stuart McGregor

Global grain grab: How global forces, from ethanol to drought, affect market volatility and country/company behavior
Joseph Kerns, International Agribusiness Group, LLC, USA

Can we make better beef? Creating a program for branded, verified beef that consumers can trust
John Butler, Beef Marketing Group, USA

Building value along the supply chain: Forging a link between feedlot and processor
André Perrone, CMA - Companhia Monte Alegre, Brazil

Break

THE BIG BEEF CHALLENGE - Keeping Pathogens out. Pathogen intervention strategies.
Mindy Brashears, Texas Tech University, USA

Fetal programming: The next frontier in meat production
Amanda Weaver, South Dakota State University, USA

Using programmed nutrition to prepare the perfect steak
Karl Dawson, Alltech Inc., USA

Introduction
Chairs: John Thornton and Stuart McGregor

Beef to 2050 – a view of the future from a European perspective: What will drive us forward?
Stuart Roberts, Anglo Beef Processors UK T/A, UK

Strengthening links in the food chain - Supplier contact and consumer satisfaction
Mark Eganhouse, Wendys, USA

Making connections: Using the internet to inform, inspire and promote beef production and consumption
Miguel Cavalcanti, BeefPoint, Brazil

Break

Cow calf profitability: Matching breed to feed to optimize cost effectiveness
David Lalman, Oklahoma State University, USA

Regulating starch digestion: An ‘Amaizing’ response
John Wagner, Colorado State University, USA

Are cows environmentally efficient? Entering the debate with facts and smarter nutritional strategies
Frank Mitloehner, University of California-Davis, USA

Questions & Answers: Wrap up
A brief discussion with the speakers