Press Releases



Alltech Music Festival Provides the Soundtrack to the Alltech FEI World Equestrian Games™ 2014 in Normandy

[CAEN, France] – With just ten days to go to the official opening ceremony of the Alltech FEI World Equestrian Games™ 2014 in Normandy, Alltech is also counting down to the opening of the Alltech Music Festival. Commencing on Sunday, Aug. 24, musicians will play from 7 p.m. on eight evenings of the Games. The Alltech Music Festival will be free of charge to everyone holding a Games sport ticket or Games Village ticket (€5.00).

An estimated 10,000 Games visitors will gather in the heart of the Games Village on Alltech Music Festival nights to enjoy live musical entertainment from a variety of international and local artists, including American Grammy Award winning R&B group Kool & The Gang, French songstress Joyce Jonathan, traditional Irish musician Sharon Shannon through to American singer songwriter Aloe Blacc. This broad musical spectrum of artists will have Games visitors dancing through the Games Village in Caen.

“The Alltech Music Festival will offer musical entertainment for all ages,” said Catherine Keogh, Alltech chief marketing officer. “When we embarked on the journey to sponsor the Games, we always viewed the Games as more than an equestrian event. The Games will be an event not just for equestrians but for horse lovers and non-equestrian enthusiasts alike. Alltech wished to work hand in hand with the Normandy Organising Committee to add value and enhance the Games experience for the 500,000 people coming from around the world, and of course from the local Normandy region.”

The Alltech Music Festival line-up is as follows:

 

Date

Theme

Opening Act

Main Act

Sunday

August 24

Opening Night

Soul Vintage Orchestra

(Motown)

Kool & The Gang

(R&B, Soul)

 

Monday

August 25

Québec Night

Misteur Valaire

(Electro Jazz)

Mes Souliers sont rouges

(French and Quebecois)

 

Thursday

August 28

Irish Night

We Banjo 3

(Irish)

Sharon Shannon & her band

(Traditional Irish)

 

Friday

August 29

Country Night

Kevin Buckley & the Yee Haw Band

(Country)

Flynnville Train

(Country Rock)

 

Saturday

August 30

Caennaise Night

Oldelaf

(French Comedy Pop)

Casseurs Flowters

(Hip Hop)

 

Thursday

September 4

Family Night

Joyce Jonathan

(French Pop)

Louis Bertignac

(French Rock)

 

Friday

September 5

US Night

Nick Waterhouse

(Blues, Soul,Jazz)

Aloe Blacc

(Rap, Soul)

 

Saturday

September 6

Closing Night

Malo’/Granville/The Lanskies

(Folk/ Pop/ Pop Rock)

Superpoze vs Fakear

(Electro, World Music)

 

“The World Equestrian Games, like the Olympics, occur only every four years, and when the world brings together its very best horses and human athletes, along with the spirited fans who love them, it’s cause for a celebration,” said Dr. Pearse Lyons, president and founder of Alltech. “We’re looking forward to lighting up the Games Village through the Alltech Music Festival as we celebrate the power and passion of the world’s greatest equestrian event.”

For a full line-up of the acts playing at the Alltech Music Festival, please click here. Tickets to the Alltech FEI World Equestrian Games 2014 in Normandy are still available for purchase. Please click here for further information.

The Alltech FEI World Equestrian Games 2014 in Normandy are organised every four years and represent the most important equestrian event in the world.