Kentucky Bourbon Barrel Ale® to Flow Into New Territories, Soon to be in 25 States
[LEXINGTON, Ky.] – Brews from Alltech Lexington Brewing and Distilling Co. have expanded into new states, including Texas, New Mexico and New Hampshire, where fans are eager for the brewery’s unique brews, particularly its flagship Kentucky Bourbon Barrel Ale®. The award-winning ale is aged in bourbon barrels from Kentucky distilleries in the heart of bourbon country for at least six weeks, and has developed a devoted fan following since its launch in 2006.
Distribution will also spill into Pennsylvania, South Carolina, New Jersey, Connecticut and Rhode Island in late summer and early fall, including an expanded reach in current territories of Illinois and Tennessee, bringing total distribution to 25 states. Already available internationally in Canada, Ireland, France and China, Kentucky Bourbon Barrel Ale® also recently became available on a limited scale in Hungary as well. The Kentucky craft brewery – known as a “brewstillery” since it also produces spirits on the same grounds at its Town Branch Distillery on the Kentucky Bourbon Trail® – is partnering with various distributors in the new territories.
As the thirst for craft beer has continued to grow nationwide, and even globally, Alltech Lexington Brewing and Distilling Co. has amped up production, adding new equipment, including a larger, faster bottling line. Particularly experienced in barrel aging, the company’s brewers regularly age 3,000 to 5,000 barrels at a time in the brewery’s large cold storage warehouse, and handle up to 1,000 barrels per week. The brewery continues to expand its sales team as it adds new territories, and plans to continue filling out the eastern portion of the United States with distribution, and spread north from its westernmost distribution points in Texas and New Mexico. While most new territories will eventually carry the full line of the Kentucky Ale® family of beers, which includes Kentucky Ale®, Kentucky Kölsch™, Kentucky Bourbon Barrel Stout™, and Kentucky IPA®, the initial focus will be on rolling out the flagship Kentucky Bourbon Barrel Ale®. The brewery’s rotating barrel-aged seasonal series, launched in the fall of 2013 to further showcase the brewery’s barrel-aging expertise, will also be part of that portfolio, and so far has featured Kentucky Pumpkin Barrel Ale, Kentucky Bourbon Barrel Barleywine and Kentucky Peach Barrel Wheat.
“Every day we hear from our craft beer fans across the country who ask us, ‘When are you going to make it to my state?’” said Hal Gervis, global sales director for Alltech Lexington Brewing and Distilling Co. “We’re excited now to be able to bring Kentucky Bourbon Barrel Ale to those enthusiasts so they can enjoy a unique, barrel-aged craft beer that embodies the spirit of Kentucky.”
The craft beer market in the United States grew 20 percent in dollar sales growth from 2012 to 2013 and now is a $14.3 billion market. In Kentucky alone, state craft beer production boasts a $271.3 million impact, according to the Brewers Association.
Kentucky Bourbon Barrel Ale® is created by aging the brewery’s Kentucky Ale® – a marriage between an Irish red ale and an English pale ale – for up to six weeks in freshly decanted bourbon barrels from the heart of Kentucky’s bourbon country. Soft flavors of vanilla, caramel and oak are picked up by the ale as it rests in the charred barrels. Pleasantly smooth and appealing to both bourbon drinkers and non-bourbon drinkers alike, Kentucky Bourbon Barrel Ale® may also be served as an aperitif or after-dinner drink.
Kentucky Bourbon Barrel Ale® has picked up a number of awards, including a gold at the U.S. Open Beer Championships and North American Brewers Association Beer Fest, as well as silver at the Australian International Beer Awards and Great International Beer Festival.