Press Releases

#100DaysToGo Alltech FEI World Equestrian Games™ 2014 in Normandy

[DUNBOYNE, Ireland.] – Alltech is delighted to share in the excitement for the 100 days out to the Alltech FEI World Equestrian Games™ 2014 in Normandy. To mark this occasion the company is excited to present the Alltech Music Festival, a programme of entertainment for all visitors to this global event, which will crown eight world championships from Aug. 23 – Sept. 7 in Normandy, France.

The Alltech Music Festival will take place right in the heart of the Games Village offering a broad musical spectrum of acts for Games visitors. A total of eight concerts will take place throughout the fifteen days of the Games and it is anticipated that up to 8,000 concert goers will enjoy 30 hours of live music from international acts such as Kool and the Gang to local Caen artists such as Casseurs Flowters. The Alltech Music Festival is free to all visitors to the Games village with concerts commencing from 7 p.m. CET each night.

“The Alltech entertainment programme is an exciting line-up of events and activities as part of our sponsorship for the Alltech FEI World Equestrian Games 2014 in Normandy,” said Dr. Pearse Lyons, founder and president of Alltech. “The programme offers something for everyone from the Games visitor through to our customers and more than 800 journalists who will travel to Normandy from all over the world. In fact we are delighted to welcome the press to the Alltech Media Chill-out Zone which we are sure will be a welcome respite for the hardworking journalists working at the Games. Alltech envisions this programme of entertainment will add another dimension to the Games. We are delighted to announce these plans for Normandy just three days before “What If?” the 30th Annual Alltech International Symposium in Lexington, Kentucky, USA, from May 18-21.”

Games visitors will also get the opportunity to visit the Alltech Pavilion which aims to communicate a sustainable future through nutrition, a key objective at Alltech. Visitors to the Alltech Pavilion located in the heart of the Games Village will experience the future for a sustainable world through a wealth of interactive displays including live crop grow tanks, DNA structures and fish tanks with more than 300 fish featuring the story of eating our way to a better life.

Alongside the Alltech Pavilion visitors will have the chance to experience Equispher presented by Alltech. Through this exhibition they can experience the world as the horse sees it and learn about the horse’s behaviour, senses and sporting ability via a wealth of interactive displays and sensory tools. This innovative tented exhibition is expected to welcome 30,000 French school children for an inspirational educational experience.  Entry to both of these highly educational exhibitions is free and features bilingual content throughout.

During the Games Alltech will also welcome key customers to its annual Global Dairy & Beef forum which will bring together more than 700 of the world’s most progressive dairy and beef producers to enable them to network, share experiences and discuss plans for the year ahead. Taking place an hour away from the Games in Deauville from Aug. 30 -Sept. 2, Global Dairy & Beef will present delegates with a unique opportunity to seek answers to topical agricultural questions and generate creative thinking with like minded farmers from all over the world.

The Alltech Music Festival line up is as follows:



Opening Act

Main Act


August 24

Opening Night

Soul Vintage Orchestra


Kool & the Gang

(R&B, Soul)


August 25

Québec Night

Misteur Valaire

(Electro Jazz)

Mes Souliers sont rouges

(French and Quebecois)


August 28

Irish Night

We Banjo 3


Sharon Shannon & her band

(Traditional Irish)


August 29

Country Night

Kevin Buckley & the Yee Haw Band


Flynnville Train

(Country Rock)


August 30

Caennaise Night


(French Comedy Pop)

Casseurs Flowters

(Hip Hop)


September 4

Family Night

Joyce Jonathan

(French Pop)

Louis Bertignac

(French Rock)


September 5

US Night

Nick Waterhouse 

(Jazz, Soul, R&B)

Aloe Blacc

(Rap, Soul)


September 6

Closing Night

Malo’/Granville/The Lanskies

(Folk/ Pop/ Pop Rock)

Superpoze vs Fakear

(Electro, World Music)


Infographic - Alltech offers a programme of entertainment for visitors to the Alltech FEI World Equestrian Games™ 2014 in Normandy. Click here to download.

Poster - Alltech Music Festival. Click here to download.

Video AnnouncementRevealing the Alltech Music Festival line up. View here.

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