The Magical 20/20: Will the Year of the Horse Bring Alltech New Growth?
[BEIJING] – As the Snake makes way for the Horse on 31 Jan. 2014, global animal health leader Alltech is celebrating 20 successful years in the Chinese market. Incidentally, the world’s largest equestrian sport event, the Alltech FEI World Equestrian Games™ 2014 in Normandy, will also be in the Year of the Horse. Can this be a pure coincidence? What will the next 20 years bring to Chinese agriculture? These questions and more will be discussed at the Alltech China 20 Year Celebratory Summit on 25-27 Feb., 2014.
The Year of the Horse in Chinese astrology is believed to be lucky. The wooden horse has strong power, an unbeatable desire for success and can achieve the highest goals. People born in Horse years (2014, 2002, 1990, 1978, 1966, 1954, 1942, 1930, 1918, 1906) are among the smartest, happiest and most fun-loving.
Alltech arrived in the Chinese market in 1994, and, soon after, the company opened its first Asian Bioscience Center in Huarou. Further investments were made in education as well as talent management and recruitment in order to build the Chinese business.
Twenty years later, Alltech China is headquartered in a skyrise building in the heart of Beijing, employing more than 220 people, with four offices in the country. Alltech owns a state of the art production facility in Tianjin, and just recently invested $2.5 million in research alliance programs with five key Chinese universities and research institutes.
The Year of the Horse has further significance to Alltech as the company celebrates peak animal performance in the Alltech FEI World Equestrian Games™ 2014 in Normandy, which will draw a half-million international spectators and more than 2,000 athletes to France from 23 Aug. to 7 Sept. The Games will crown eight world championships in its celebration of the pinnacle of equestrian sport.
“What an exciting year 2014 will be for us in China as well as Alltech globally,” said Dr. Mark Lyons, vice president, corporate affairs at Alltech, who has directed Alltech China since January 2012.
“China is Alltech’s single greatest opportunity, and our presence for 20 years in the country clearly shows our strong commitment to the Chinese feed and food industry. The next 20 years will bring even more opportunities as we strengthen our China Now investment plan in the Middle Kingdom,” Lyons added.
Alltech will celebrate the company’s successful 20 year presence in the Chinese market with the Alltech China 20 Year Celebratory Summit. More than 500 Chinese and international feed and food experts are expected to attend the three-day event in Beijing on 25-27 Feb., 2014.