Press Releases



PRONACA Launches Commitment as Alltech Official Partner in Ecuador of the Alltech FEI World Equestrian Games™ 2014 in Normandy

From left to right: Norman, the official Mascot of the Alltech FEI World Equestrian Games™ 2014 in Normandy; Mr. Luis Bakker Guerra, president of PRONACA; Juan Carlos Rodas, general manager of Alltech Ecuador; and Gabriela Sanchez and her horse, Derby-Channel de Semilly celebrate PRONACA as the Ecuadorian Alltech Official partnership of the Alltech FEI World Equestrian Games™ 2014 in Normandy.

[QUITO, Ecuador] –PRONACA, producer of Derby equine feed, has become the Alltech Official Partner in Ecuador of the Alltech FEI World Equestrian Games™ 2014 in Normandy. This partnership provides PRONACA with a wide range of marketing benefits.  PRONACA will activate a merchandising and promotional campaign across their equine feed range, Derby, giving their customers in Ecuador the opportunity to participate in the enthusiasm leading up to the Alltech FEI World Equestrian Games 2014 in Normandy, which begin August 23.

The partnership announcement was made at the Quito Tenis y Golf Club with  the well-known Ecuadorian rider Gabriela Sanchez and her horse Derby-Channel de Semilly.

“We have the honor of announcing PRONACA as the Ecuadorian Alltech Official Partner for the Alltech FEI World Equestrian Games 2014 in Normandy. We are proud to involve our equine feed brand, Derby, with the Games and look forward to being in the heart of the excitement in Normandy next August,” said Luis Bakker Guerra, president of PRONACA. “The fruits of our partnership will benefit equine breeding and horse sports in Ecuador through shared research and technical expertise.”

"We are delighted that PRONACA, producer of Derby equine feed, is the Ecuadorian Alltech Official Partner for the Alltech FEI World Equestrian Games™ 2014 in Normandy,” said Juan Carlos Rodas, general manager of Alltech Ecuador. “Our partnership emphasizes the importance of natural nutritional solutions of the highest quality based on solid research to meet today’s equine industry performance needs.”

 The Alltech Official Partner Program is a strategic sales and marketing partnership with leading horse feed and animal health companies throughout the world. It enables these global partners to differentiate their feed with Alltech technologies and also provides them with the right to use Alltech Official Partner brand marks linked to the Alltech FEI World Equestrian Games 2014 in Normandy. This exclusive program allows partners and their customers to share in the excitement of the world’s most celebrated equestrian championships.