Press Releases



Feedex Signs Up as Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy

[KOLPPI, Finland] - Feedex, a privately owned feed mill in Ostrobothnia, has joined more than 35 global partners promoting optimal animal health and nutrition through the exclusive Alltech Official Partner Program of the Alltech FEI World Equestrian GamesTM 2014 in Normandy. The announcement follows the first anniversary of the launch of Feedex’s horse feed, the highly successful Speedex range, which incorporates several Alltech technologies. The partnership was signed during the anniversary celebrations at Feedex headquarters in Kolppi on October 22, 2014.

This partnership provides Feedex with a wide range of benefits including exclusive marketing rights. The partner logo will appear on the Speedex feed bags, and Feedex’s customers will be involved in activities leading up to the Games including local competitions, special news and a range of activities focusing on the Games. 

(Pictured left to right) Ulla Tennberg, country manager of Alltech in Finland; Clare Fahey, global equine & pet marketing manager; Christian Snellman, CEO of Feedex; and Johanna Sundqvist, product manager for Speedex, celebrate the signing of Feedex as the Alltech Official Partner in Finland for the Alltech FEI World Equestrian Games™ 2014 in Normandy at the Speedex one-year anniversary party at their production site in Kolppi.

“Feedex is delighted to be the Finnish Alltech Official Partner of the Games. We are looking forward to increasing our support to the equestrian world and making new developments in equine nutritional research available. We are very proud that Feedex is involved in one of the absolutely largest events in international equestrian sports and are very much looking forward to it,” said Johanna Sundqvist, product manager of Speedex.

“We are delighted that Feedex is the Finnish Alltech Official Partner of the Games,” said Ulla Tennberg, Alltech country manager for Finland. “Feedex joins more than 35 global partners who are united in a collaborative effort to promote optimal animal health and nutrition through the Games.”

The Alltech Official Partner Program is a strategic sales and marketing partnership with leading horse feed and animal health companies throughout the world. It enables these global partners to differentiate their feed with the Alltech Equine Advantage and also provides them with the right to use Alltech Official Partner brand marks linked to the Alltech FEI World Equestrian Games™ 2014 in Normandy. This exclusive program allows partners and their customers to share in the excitement of the world’s most celebrated equestrian championships.