O.H. Kruse Launches Commitment as Alltech Official Partner of the Alltech FEI World Equestrian Games 2014 in Normandy
[GOSHEN, Calif.] – O.H. Kruse has become an Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy. The announcement was made at the O.H. Kruse Grain and Milling facility in Visalia, Calif.
This partnership provides O.H. Kruse a wide range of benefits including exclusive marketing rights. They will activate a number of marketing and promotional campaigns across their range of O.H. Kruse’s Equine Promise equine feeds giving their customers throughout the U.S. the opportunity to be involved in the excitement of the Alltech FEI World Equestrian Games™ 2014 in Normandy.
“We are looking forward to strengthening our close relationship with Alltech through the continued inclusion of Alltech’s LIFEFORCE Range in O.H. Kruse’s Equine Promise feeds as well as partnership on nutritional research, product development and support of the world’s most prestigious equestrian event,” said Dr. Clark Springfield, division manager at O.H. Kruse.
“Alltech and O.H. Kruse Grain and Milling have a long standing history of serving the agricultural community in America. We are thrilled to share in the pride of this spectacular event, set in a rich agricultural area, and to open it up to the farming community internationally,” said Becky Terry, Alltech territory sales manager.
The Alltech Official Partner Program is a strategic sales and marketing partnership with leading horse feed and animal health companies throughout the world. It enables these global partners to differentiate their feed with the Alltech Equine Advantage or Alltech’s LIFEFORCE range and also provides them with the right to use Alltech Official Partner brand marks linked to the Alltech FEI World Equestrian Games™ 2014 in Normandy. This exclusive program allows partners and their customers to share in the excitement of the world’s most celebrated equestrian championships.