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[COPENHAGEN, Denmark] - Equsana, one of Denmark’s most popular horse feed companies, has joined more than 35 global partners promoting optimal animal health and nutrition through the exclusive Alltech Official Partner Program of the Alltech FEI World Equestrian GamesTM 2014 in Normandy. The announcement was made at the ECCO FEI European Championships in Herning, Denmark, on August 23, the important one-year mark before the Games’ Opening Ceremony on August 23, 2014.
This partnership provides Equsana with a wide range of benefits including exclusive marketing rights. The partner logo will appear on the bags of the Equsana’s muesli production, and Equsana’s customers will be involved in activities leading up to the Games including local competitions, special news and a range of activities focusing on the Games.
“Equsana is delighted to be the Danish Alltech Official Partner of the Games. We are looking forward to increasing our international support to the equestrian world and contributing to the development of nutritional research and product development. We are very proud that Equsana is involved in one of the absolutely largest events of international equestrian sports and are very much looking forward to it,” said Jacob Helt Jessen, market manager of Equsana.
“We are delighted that Equsana is the Danish Alltech Official Partner of the Games,” said Morten Biel Hansen, regional director of Alltech. “Equsana joins more than 35 global partners who are united in a collaborative effort to promote optimal animal health and nutrition through the Games.”
The Alltech Official Partner Program is a strategic sales and marketing partnership with leading horse feed and animal health companies throughout the world. It enables these global partners to differentiate their feed with the Alltech Equine Advantage and also provides them with the right to use Alltech Official Partner brand marks linked to the Alltech FEI World Equestrian Games™ 2014 in Normandy. This exclusive program allows partners and their customers to share in the excitement of the world’s most celebrated equestrian championships.