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[NORTH OAKS, Minn.] – KLN has joined more than 35 global partners promoting optimal animal health and nutrition through the exclusive Alltech Official Partner Program of the Alltech FEI World Equestrian GamesTM 2014 in Normandy. The announcement was made at the North Oaks Golf Club today.
This partnership provides KLN and their pet food line, Tuffy’s Pet Foods, a wide range of benefits including exclusive marketing rights. They will activate a number of marketing and promotional campaigns across their range of pet food products, giving their customers throughout North America and internationally in the Pacific Rim, Australia and the Middle East, the opportunity to be involved in the excitement of the Alltech FEI World Equestrian Games™ 2014 in Normandy.
“We are looking forward to strengthening our close relationship with Alltech through the continued inclusion of the Good 4 Life System in our NutriSource, Pure Vita, Natural Planet Organics and Natural Planet lines of pet food, as well as our partnership on nutritional research, product development and support of the world’s most prestigious equestrian event,” said Dan Schmitz, sales manager for Tuffy’s Pet Foods.
“We are delighted that KLN continued its U.S. partnership in the 2014 Alltech FEI World Equestrian Games,” said Brad Rortvedt, sales manager for Alltech Minnesota. “Although Tuffy’s does not manufacture for equine, their specialization in pet food makes them a perfect partner for the Games as it is estimated that 80 percent of American horse owners also own a dog.”
The Alltech Official Partner Program is a strategic sales and marketing partnership with leading horse feed and animal health companies throughout the world. It enables these global partners to differentiate their feed with researched and proven Alltech technologies and also provides them with the right to use Alltech Official Partner brand marks linked to the Alltech FEI World Equestrian Games™ 2014 in Normandy. This exclusive program allows partners and their customers to share in the excitement of the world’s most celebrated equestrian championships.