Press Releases



Norman Goes on Global Gallop Promoting the Alltech FEI World Equestrian Games 2014 in Normandy

[LEXINGTON, Ky.]  – Norman, the loveable equine mascot of the Alltech FEI World Equestrian Games™ 2014 in Normandy, has packed his bags and embarked on his first international trip to promote the upcoming championships of equestrian sport. His first stop was in Lexington, Ky., USA, the site of the 2010 Alltech FEI World Equestrian Games™ and the corporate headquarters of the Games’ title sponsor, Alltech.  

Norman’s Lexington stop also allowed him to trace his ancestral heritage. He is the prodigious offspring of two equestrian champions whose training paths crossed in Lexington during the 2010 Alltech FEI World Equestrian Games™.  Both his mother, a show jumping champion from Normandy, and his father, an American reining champion, shared the same quest for passion, excellence and performance. Norman, born in Caen, just 1000 days before the Games in 2014, exemplifies the values of the Alltech FEI World Equestrian Games™ 2014 in Normandy:  achievement, openness and respect. Norman’s rich American-French heritage symbolizes the many parallels between Kentucky and Normandy, most notably a love of land and horse. 

Norman, the official mascot of the Alltech FEI World Equestrian Games™ 2014 in Normandy, toured Alltech’s corporate headquarters near Lexington, Kentucky, USA.

Alltech is planning for a successful reprise in Normandy after its first title sponsorship of the 2010 Alltech FEI World Equestrian Games™ in Lexington. The Games bring the Alltech brand to life by showcasing horses at peak performance, and the 2014 edition of the Games is expected to be particularly meaningful given Alltech’s longstanding history of serving the equine and agricultural communities in Normandy. 

The Games are opening the world to Normandy, its people, culture, agriculture and history. Norman is especially excited about the celebrations that will take place concurrently with the Games, including a variety of musical, touristic, gastronomic and educational activities. Alltech will contribute to the Games’ diversity by entertaining a music and film festival during the 16–day event and hosting its annual Global 500 meeting, drawing dairy and beef farmers from around the world.  

“Our sponsorship is about showcasing agriculture and the food and feed industries. What better way to do this than to make history in a region renowned for agriculture and gastronomy,” said Dr. Pearse Lyons, founder and president of Alltech.   

On his international trot, Norman will also be talking about his home Normandy as a land of memories. 2014, the year of the Alltech FEI World Equestrian Games™, will mark the 70th anniversary of the most formidable military landing operation ever undertaken, D-Day on June 6, 1944. 

Norman’s busy summer travel schedule will take him to eight destinations in France and also include journeys to the United States, Ireland, the United Kingdom and Germany in his quest to spread the enthusiasm of the Games everywhere he goes.  

You can keep track of Norman’s movements by “Liking” the Alltech FEI World Equestrian Games 2014TM in Normandy page on Facebook. 

NORMAN’S TRAVEL DATES 2013

Event

City

COUNTRY

June 21-29

Aix la Chapelle

Aachen

GERMANY

July 10

Tour de France

St. Mont Michel

FRANCE

July 6-14

National Pony and Amateur Championships

Lamotte Beuvron

FRANCE

July 16

Craft Brewing Convention

Dublin

IRELAND

August 2

Estivales de Cabourg

Cabourg

FRANCE

August 9-18

Normandie HorseShow

St. Lo

FRANCE

August 10-13

Dublin Horse Show

Dublin

IRELAND

August 15-18

Bain de Bretagne

Bain de Bretagne

FRANCE

August 15-25

TEST EVENTS

Caen

FRANCE

September 5-8

Burghley

Burghley

UK

September 6-8

Foire de Lessay

Lessay

FRANCE

September 9-13

SPACE

Rennes

FRANCE

September 20-30

Foire de Caen

Caen

FRANCE

October 1-3

Global  500

Dublin

IRELAND

October 30-November 3

Equita Lyon

Lyon

FRANCE

November 29-30

Alltech National Horse Show

Lexington, Kentucky

USA

November 30-December 8

 Salon du Cheval

Paris

FRANCE

December 16-22

Olympia

London

UK