Press Releases



Tianjin Jinkangbao Animal Health Care Co. Becomes Alltech Official Partner of the Alltech FEI World Equestrian Games 2014 in Normandy

[BEIJING] –Jinkangbao is the first Chinese company to become an Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy.

This exciting partnership allows Jinkangbao a wide range of partner benefits including exclusive marketing rights. They will activate a number of marketing and promotional campaigns across their range of pet feeds, giving their customers throughout China the opportunity to be involved in the excitement of the world’s most prestigious equestrian event.

Jiang Chao, CEO, Jinkangbao; Dr. Pearse Lyons, CEO and Founder, Alltech; Ms. Zhong Xiuzhen Founder and President, Jinkangbao; Dr. Mark Lyons, Vice President, Corporate Affairs, Alltech at the Ribbon Cutting Ceremony in Beijing.

Speaking at the official launch event, Mr. Jiang Chao, CEO at Jinkangbao, said, “Jinkangbao is proud to be the first Chinese Alltech Official Partner for the Alltech FEI World Equestrian Games™ 2014 in Normandy.  We are a very dynamic company in the Chinese pet food market and the partnership will not only help us increase our brand awareness in a fast growing Chinese pet food market but will allow us to  enter the equine feed market soon.”

“We are delighted to welcome Jinkangbao as the newest member of an elite group of 34 Alltech Official Partners around the world,” said Dr. Mark Lyons, vice president of corporate affairs at Alltech. “China is truly one of our key markets globally and partnering with Jinkangbao to promote optimal animal health and nutrition through the Alltech FEI World Equestrian GamesTM 2014 in Normandy will help us further strengthen our leading position in the Middle Kingdom.”

The Alltech Official Partner Program is a strategic partnership with leading horse feed and animal health and nutrition companies throughout the world. It is an exclusive sales and marketing program linked to the Alltech FEI World Equestrian Games™ 2014 in Normandy. It enables partners from around the globe to differentiate equine feed with the Alltech Equine Advantage inside and provides official partners with the right to use Alltech Official Partner brand marks linked to the Games. The program affords Alltech Official Partners the opportunity for their customers to be involved in the excitement of the Alltech FEI World Equestrian Games™ 2014 in Normandy.