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[CAMPINAS, São Paulo, Brazil] – Guabi has become an Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy. The announcement was made in Campinas, a Brazilian city in the São Paulo state.
This partnership will provide Guabi a wide range of benefits, including exclusive marketing rights. They will activate a number of marketing and promotional campaigns across their range of equine feed and supplements, giving their customers throughout Brazil the opportunity to be involved in the excitement of Alltech FEI World Equestrian Games™ 2014 in Normandy.
“Guabi is honored to be the Brazilian Alltech Official Partner of the Games. We are looking forward to increasing our support to the equestrian world on nutritional research, product development and aligning our brands with such a prestigious event,” said Sávio Ambrozini, technical director from Guabi.
“We are very pleased to have Guabi as the Alltech Official Partner for the Games in Brazil,” said Clodys Menacho, Alltech general manager for Brazil. “Guabi joins 34 global partners who have united in a collaborative effort to promote optimal animal health and nutrition through the Games.”
The Alltech Official Partner Program is a strategic sales and marketing partnership with leading horse feed and animal health companies throughout the world. It enables these global partners to differentiate their feed with the Alltech Equine Advantage range and also provides them with the right to use Alltech Official Partner brand marks linked to the Alltech FEI World Equestrian Games™ 2014 in Normandy. This exclusive program allows partners and their customers to share in the excitement of the world’s most celebrated equestrian championships.