Alltech’s LIFEFORCE Range Hits Its Stride in the Equine Market
[LEXINGTON, Ky.] – Alltech’s LIFEFORCE Range of nutritional supplements targeted to specific equine lifestyles has reached the shelves of feed suppliers and dealers in 33 states.
Broadening its reach in the equine market at a rapid pace in 2013, the LIFEFORCE Range is now available at 124 feed supply stores across North America. The LIFEFORCE Range of supplements can also be purchased online. For a complete list of retailers, visit LIFEFORCEhorse.com/where-to-find-it.
An expansion of the original LIFEFORCE Formula™ introduced in 2009, Alltech has developed LIFEFORCE Focus™ and LIFEFORCE Elite™, forming the LIFEFORCE Range. Each specialized supplement delivers the right balance of natural ingredients to optimize digestive health for horses of a specific lifestyle. The LIFEFORCE Range includes:
- LIFEFORCE Focus™, which maintains the health of the leisure, low-maintenance or senior pasture horse.
- LIFEFORCE Elite™, which provides dietary support to help manage stress and maximize nutrient intake for the highly active sport or work horse.
- The original LIFEFORCE Formula™ that serves the breeding horse, enhancing reproductive performance in mares and stallions, and boosts overall health for the moderately active pleasure horse.
“When members of the equine community think of horses performing their best – galloping beautifully, jumping extraordinarily high or trotting along with ease – we want them to think of the LIFEFORCE Range,” said Dr. Pearse Lyons, president and founder of Alltech. “Thanks to our rapid expansion across the United States, we’re hitting the shelves of more suppliers in the equine market, consequently providing winning nutritional support to more horses. With more equine enthusiasts becoming aware of the natural benefits of the LIFEFORCE Range, we expect continued growth and expansion throughout the world, particularly as we count down to the excitement of the Alltech FEI World Equestrian Games™ 2014 in Normandy.”
Committed to developing natural solutions for optimal animal health and performance, Alltech is a friend of equestrian sport through its sponsorship of the Alltech FEI World Equestrian Games™ 2010 in Lexington, Ky., the Alltech National Horse Show and the upcoming Alltech FEI World Equestrian Games™ 2014 in Normandy. Alltech fuels the health and performance of horses through its technologies, which are found in horse feeds and supplements throughout the world.
To find a LIFEFORCE Range retailer near you, please visit www.lifeforcehorse.com. At this site, horse owners can learn about the LIFEFORCE Range of supplements, ask our experts a horse health question and read testimonials from our customers. To sign up for the e-newsletter “From the Horses Mouth,” which provides informative articles on equine health and nutrition and the latest news from the LIFEFORCE Range, email LIFEFORCEhorse@alltech.com.