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[MANILA, Philippines] - Ridgemont Feedmill, Inc. has become an Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy. The announcement was made at the Manila Metro Turf, Inc. Malvar, Batangas in the Philippines.
This partnership provides Ridgemont Feedmill, Inc. a wide range of benefits including exclusive marketing rights. They will activate a number of marketing and promotional campaigns across their range of hi-grade Equinemix feeds, giving their customers throughout the Philippines the opportunity to be involved in the excitement of the Alltech FEI World Equestrian Games™ 2014 in Normandy.
“We are looking forward to strengthening our close relationship with Alltech through the continued inclusion of the Alltech Equine Advantage and Alltech’s LIFEFORCE range in Ridgemont’s Equinemix as well as partnership on nutritional research, product development and support of the world’s most prestigious equestrian event,” said Dominic Francisco, general manager, Ridgemont Feedmill, Inc.
“Alltech and Ridgemont Feedmill, Inc. have a long history of serving the agricultural community in the Philippines. We are thrilled to share in the pride of this spectacular event, set in Normandy, a rich agricultural area that is opening their farming community to the world,” said Dr. David Morpeth, general manager of Alltech Philippines.
The Alltech Official Partner Program is a strategic sales and marketing partnership with leading horse feed and animal health companies throughout the world. It enables these global partners to differentiate their feed with the Alltech Equine Advantage and Alltech’s LIFEFORCE Range and also provides them with the right to use Alltech Official Partner brand marks linked to the Alltech FEI World Equestrian Games™ 2014 in Normandy. This exclusive program allows partners and their customers to share in the excitement of the world’s most celebrated equestrian championships.