Press Releases



Marstall Launched as Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy

[ESSEN, Germany] – Marstall GmbH has become an Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy. The announcement was made on the 19th of March on a press conference at EQUITANA –  the Equestrian Sports World Fair –   in Essen. The event was attended by journalists, Marstall representatives and partners as well as some Marstall customers.

This partnership provides Marstall  a wide range of benefits including exclusive marketing rights. They will activate a number of marketing und promotional campaigns across their range of Marstall (www.marstall.eu) equine feeds giving their customers throughout Germany the opportunity to be involved in the excitement of the Alltech FEI World Equestrian Games™ 2014 in Normandy. In addition they are allowed to use the Official Partner Logo as well as the name “Official Alltech Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy”.  

„Marstall is very happy to be the Alltech Official Partner of the Games. We are looking forward to a close partnership to Alltech and not only with regard to our common marketing activities but also to increase our support to the equestrian world on nutritional research, product development and aligning our brand Marstall with such a prestigious event,” said Friedhelm Donde, Managing Director of Marstall.

Dr. Christian Scheidemann, General Manager of Alltech (Deutschland) GmbH comments the partnership as follows: “We are even more than delighted, that Marstall is the Alltech Official Partner of the Games and are looking forward to a promising partnership during the next 1.5 years. Our team and the Marstall team are getting excited about the possibilities of promoting the Alltech FEI World Equestrian Games™ 2014 in Normandy and we are thrilled to share in the pride of this spectacular event as well as in the collaborative effort to optimal animal health and nutrition through the Games.

The Alltech Official Partner Program is a strategic sales and marketing partnership with leading horse feed and animal health companies throughout the world. It enables these global partners to differentiate their feed with the Alltech Equine Advantage or Alltech’s LIFEFORCE range and also provides them with the right to use Alltech Official Partner brand marks linked to the Alltech FEI World Equestrian Games™ 2014 in Normandy. This exclusive program allows partners and their customers to share in the excitement of the world’s most celebrated equestrian championships.