Press Releases



Fitmin becomes Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy

Fitmin becomes Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy[PRAGUE, Czech Republic] – Fitmin has become an Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy. More than 800 passionate equine enthusiasts joined Alltech and Fitmin in celebrating their partnership during the annual equestrian awards and ball organised by the Czech Equestrian Federation and equine media at the Žofín Palace.  

This exciting partnership allows Fitmin a wide range of partner benefits including exclusive marketing rights. They will activate a number of marketing and promotional campaigns across its range of equine feeds, giving their customers throughout the Czech Republic the opportunity to be involved in the excitement of the world’s most prestigious equestrian event.

“Fitmin is proud to be the Czech Alltech Official Partner for the Alltech FEI World Equestrian Games™ 2014 in Normandy.  We are looking forward to increasing our support to the equestrian world on nutritional research, product development and aligning Fitmin with such a prestigious event,” said Petr Křivohlávek, general manager, Fitmin. 

“The electric and enthusiastic atmosphere at the Žofín Palace created an exceptional, emotional moment for the Alltech and Fitmin partner signing,” said Michal Hulík, Alltech Czech Republic general manager. “Fitmin joins more than 33 global partners who have united in a collaborative effort to promote optimal animal health and nutrition through the Games.”

The Alltech Official Partner Program is a strategic partnership with leading horse feed and animal health and nutrition companies throughout the world. It is an exclusive sales and marketing program linked to the Alltech FEI World Equestrian Games™ 2014 in Normandy. It enables partners from around the globe to differentiate equine feed with the Alltech Equine Advantage inside and provides official partners with the right to use Alltech Official Partner brand marks linked to the Games. The program affords Alltech Official Partners the opportunity for their customers to be involved in the excitement of the Alltech FEI World Equestrian Games™ 2014 in Normandy.