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[DOVER, Ohio] – Animal vitamin and nutrition provider Direct Action Company®, commonly known as dac®, has signed on as an Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy. Company officials unveiled the partnership during the dac® Days Open House on March 22.
With this commitment, dac® will have access to a wide range of benefits, including exclusive marketing rights. Through its line of livestock vitamins and minerals, the company will activate a number of marketing and promotional campaigns to share the excitement of the Alltech FEI World Equestrian Games™ 2014 in Normandy with their customers throughout North America.
“Like Alltech, our company has been dedicated to enhancing animal performance through nutrition for several decades,” said Carol Frazier, sales and marketing coordinator for dac®. “We look forward to increasing our support of the equestrian world by furthering nutritional research and product development. We are thrilled to associate dac® vitamins and minerals with this incredible event, which brings together competitors at the highest level of equestrian sport.”
“We welcome dac® to a group of more than 30 organizations committed to promoting animal health and performance through their title as an Alltech Official Partners of the Alltech FEI World Equestrian Games™ 2014 in Normandy,” said Russell Gilliam, regional sales manager for Alltech. “We’re excited about the opportunities dac® will have to carry the message of the Alltech FEI World Equestrian Games™ 2014 in Normandy to its customers.”
The Alltech Official Partner Program is a strategic sales and marketing partnership with leading horse feed and animal health companies throughout the world. It enables these global partners to differentiate their feed with the Alltech Equine Advantage and also provides them with the right to use Alltech Official Partner brand marks linked to the Alltech FEI World Equestrian Games™ 2014 in Normandy. This exclusive program allows partners and their customers to share in the excitement of the world’s most celebrated equestrian championships.