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The Marketing Forum at Alltech’s Symposium Focuses on Recruiting Fans for Brands

[LEXINGTON, Ky.] – Marketing bonds consumers with brands, recruits loyal fan bases and leads to monumental moments in sales. From family farmers to corporate marketing managers, participants in The Marketing Forum will realize the power of marketing to reach consumers of the future during GLIMPSE 2020, the 29th Annual Alltech International Symposium in Lexington, Ky., USA, from May 19-22. 

“Today’s consumers don’t want – they demand – exceptional experiences with the brands they trust,” said Laci Poulter, global consumer marketing manager for Alltech and chairperson of The Marketing Forum. “We must invite our consumers to have those positive experiences, and eventually long-term relationships, with our brands. The Marketing Forum provides an opportunity for farmers, business leaders and entrepreneurs to learn lessons that will keep them a step ahead in the fast-changing world of marketing.”

Billy Frey, senior vice president of the Alltech AgNetwork, speaks at The Marketing Forum session at Alltech’s 2012 International Symposium.

With presentations on branding, advertising, consumer engagement and reputation management, The Marketing Forum will illustrate the value of marketing for businesses of all sizes and across industries. Proven tactics to engage consumers, train a marketing team, communicate with transparency and ignite excitement to fuel growth will be discussed by marketing experts from companies like Domino’s Pizza. A panel during the forum will address the evolution of the media, which has brought on new opportunities, as well as challenges, for marketers. Sessions include:

  • Brand Resilience: Coping in the Aftermath of a Crisis
  • Diversity-Focused Communications: A Dialogue with the Latin Market
  • Break the Rules: Transparency and Truth in Marketing
  • Farm to Fork: Branding All-Natural, Omega-3 Pork to the Consumer
  • How Great Design Sells
  • Panel: The Changing Faces of Media
  • Building a Successful Brand Beyond Your Home Market

New in 2013, Alltech International Symposium delegates will have the opportunity to select breakout session tracks. These tracks, as opposed to traditional species or subject breakouts, will offer attendees a more holistic experience in which they take part in discussions ranging from algae and agriculture’s carbon footprint to nutrition and marketing.

Registration for Alltech’s 29th Annual International Symposium is open now and available for an early discount price of $599 until April 15 at 11:59 p.m. EST. Standard registration after April 15 will be $850. Two paid registrations from a single company or organization will receive a third registration free of charge. Delegates who are members of ARPAS and AAVSB can also earn CEUs.

Attendees are encouraged to register early as space is limited. Of the nearly 3,000 international delegates who attended the 2012 Alltech International Symposium, 97 percent indicated that they plan to attend again.

For more information, or to request an invitation, contact a local Alltech representative, visit or email