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Alltech’s 2013 Symposium Offers a Glimpse of Crisis Management in a 24/7 World

[LEXINGTON, Ky.] – Europe’s horsemeat scandal has put food once more in the world news and left a legacy of consumer distrust in the food industry. A host of top players have been caught up in the spiraling scandal including Nestle - the world’s largest food company; top beef producer - JBS of Brazil and British supermarket chain - Tesco.

 There has possibly never been a more appropriate time for Alltech to host a crisis management session at GLIMPSE 2020: the 29th Annual Alltech International Symposium in Lexington, Ky., USA, from May 19-22.

Patrick Wall, associate professor of public health in University College Dublin's School of Public Health and Population Sciences will be speaking at the crisis management session at GLIMPSE 2020: the 29th Annual Alltech International Symposium in Lexington, Ky., USA, from May 19-22.

“We will be examining the value of a crisis management plan and how every company operating in a 24/7 world can implement one. In addition industry experts will provide us with their viewpoints on valuable lessons learned from the recent horsegate scandal,” said Steve Bourne, chairperson for the crisis management session at Symposium. “We will be addressing issues that could affect any business at minutes’ notice and how companies can protect reputation and most importantly the trust of the consumer.”

In the tradition of ‘never letting a good crisis go to waste’, here’s what delegates can look forward to at this year’s crisis management session.

Do You Value Your Reputation? - Has the food industry failed you? Are you sure you know what is in your food your feed and your product? How do you protect the supply chain on which you rely?

Mind the Reputation Gap: It is a 24/7 world where social media can break you in your sleep. Learn the three steps of protection. Have a system a double check and a guardian angel.

From Hero to Zero in 36 Hours: Top of the pile then dioxin in your food. Top of the pile then a scandal not of your making. Top of the pile then your reputation disappears overnight. How do you handle this? What is your crisis management system?

Putting Your House in Order: What are the best practices to outperform an industry? What might be your crisis and do you have an ACT Now! program? Learn the program share the program use the program.

Horsegate: The DNA of a Crisis: Lessons Through Evaluation. Who will take responsibility? Who will pay the price? What would you have done? Food safety and food quality: The key ingredients in any supply chain.

Seven Years From Now: How many crises will your company have to endure in the next seven years? What are your pillars of strength? Are you nurturing them? Are you protecting them?

The Digital Age: Full disclosure to full exposure in seconds. How do you protect yourself? How do you cope?

New in 2013, Alltech International Symposium delegates will have the opportunity to select breakout session tracks. These tracks, as opposed to traditional species or subject breakouts, will offer attendees a more holistic experience in which they take part in discussions ranging from algae and agriculture’s carbon footprint to nutrition and marketing.

Registration for Alltech’s 29th Annual International Symposium is open now and available for an early discount price of $599 until April 15 at 11:59 p.m. EST. Standard registration after April 15 will be $850. Two paid registrations from a single company or organization will receive a third registration free of charge. Delegates who are members of ARPAS and AAVSB can also earn CEUs.

Attendees are encouraged to register early as space is limited. Of the nearly 3,000 international delegates who attended the 2012 Alltech International Symposium, 97 percent indicated that they plan to attend again.

For more information, or to request an invitation, contact a local Alltech representative, visit or email