Press Releases



Nutrition Service Co. Seals Commitment as Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy

[PULASKI, Wis.] –Nutrition Service Co., a Wisconsin-based developer of equine and livestock nutrition, has joined as an Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy. Officials with the company announced the partnership March 9 during an open house at Nutrition Service Co.’s headquarters in Pulaski, Wis.

This partnership provides a wide range of benefits including exclusive marketing rights. Nutrition Service Co. will activate a number of marketing and promotional campaigns through its line of Equi-Rich Horse Feeds, which are developed through the Alltech Equine Advantage Program. As an Alltech Official Partner, the company will involve their customers throughout Wisconsin in the excitement of the Alltech FEI World Equestrian Games™ 2014 in Normandy.

(From left to right): Paul Harke, Nutrition Service chief financial officer; Wayne Nighorn, Nutrition Service president; Jennifer Rittenhouse, Alltech regional marketing manager, and Bob Block, vice president of Nutrition Service, announce Nutrition Service’s title as an Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy.

“Nutrition Service Co. is proud to sign on as an Alltech Official Partner of Alltech FEI World Equestrian Games™ 2014 in Normandy,” said Wayne Nighorn, president of Nutrition Service Co. “This is a priceless opportunity for our company to reinforce its support of the equine community and link our new Equi-Rich Horse Feeds to the most celebrated event in the world of equestrian sport.” “Alltech and Nutrition Service Co. have a long-standing history of service to the agricultural community of America,” said Jennifer Rittenhouse, regional marketing manager for Alltech. “Sharing Alltech’s commitment to health and performance of horses, Nutrition Service Co. will help spread the news of the Games to farming communities in America’s Midwest region.”

The Alltech Official Partner Program is a strategic sales and marketing partnership with leading horse feed and animal health companies throughout the world. It enables these global partners to differentiate their feed with the Alltech Equine Advantage and also provides them with the right to use Alltech Official Partner brand marks linked to the Alltech FEI World Equestrian Games™ 2014 in Normandy. This exclusive program allows partners and their customers to share in the excitement of the world’s most celebrated equestrian championships.