HYGAIN and Alltech Join Forces for a Second Time
[MELBOURNE, Australia] – HYGAIN® has become an Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy. The announcement was made at the HYGAIN head office in Victoria.
This partnership provides HYGAIN with a wide range of benefits including exclusive marketing rights. They will activate a number of marketing and promotional campaigns leading up to the Games, giving their customers throughout Australia and internationally the opportunity to be involved in the excitement of the Alltech FEI World Equestrian Games™ 2014 in Normandy.
“HYGAIN is once again thrilled to be the sole Australian Alltech Official Partner of the world’s largest equestrian competition. We are looking forward to continuing our close relationship through the ongoing inclusion of the Alltech Equine Advantage Program in our extensive equine product range, as well as enhancing our partnership via nutritional research, product development and support of the world’s most prestigious equestrian event,” said Leigh Manley, director of HYGAIN.
“We are delighted that HYGAIN are for the second time the Australian Alltech Official Partner of the Games. HYGAIN joins more than 29 global partners who have united in a collaborative effort to promote optimal animal health and nutrition through the world championships of equestrian sport,” said Adam Naylor, general manager, Alltech Australia.
The Alltech Official Partner Program is a strategic sales and marketing partnership with leading horse feed and animal health companies throughout the world. It enables these global partners to differentiate their feed with the Alltech Equine Advantage and also provides them with the right to use Alltech Official Partner brand marks linked to the Alltech FEI World Equestrian Games™ 2014 in Normandy. This exclusive program allows partners and their customers to share in the excitement of the world’s most celebrated equestrian championships.