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East-Man Feeds Inks Commitment as Alltech Official Partner

[WINNIPEG, Manitoba] – East-Man Feeds has become an Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy.

This partnership provides East-Man Feeds a wide range of partner benefits including exclusive marketing rights. They will activate a number of marketing and promotional campaigns through Alltech’s LIFEFORCE Range, giving their customers throughout Western Canada the opportunity to be involved in the excitement of the Alltech FEI World Equestrian Games™ 2014 in Normandy.

(pictured left to right) Orla McAleer, European marketing manager with Mark Peters, East-Man Feeds sales and marketing manager and Ty Yeast, Alltech’s Canadian managing director celebrating East-Man’s partnership of the Alltech FEI World Equestrian Games™ World Equestrian Games 2014 in Normandy.

“East-Man Feeds is delighted to be an Alltech Canadian Official Partner for the Alltech FEI World Equestrian Games™ 2014 in Normandy.  We are looking forward to increasing our support to the equestrian world and aligning our brand with such a prestigious event,” said Mark Peters, sales and marketing manager, East-Man Feeds. 

“We look forward to an exciting partnership with East-Man Feeds on the world’s most prestigious equestrian event,” said Orla McAleer, European marketing manager at Alltech. “They join more than 28 global partners who have united in a collaborative effort to promote optimal animal health and nutrition through the Games.”

“Alltech and East-Man Feeds have a long standing history of serving the agricultural community in Western Canada. We are thrilled to share in the pride of the Games in Normandy, a rich agricultural area, and to open it up to the farming community internationally,” said Ty Yeast, managing director of Alltech Canada.

The Alltech Official Partner Program is a strategic sales and marketing partnership with leading horse feed and animal and health nutrition companies throughout the world. It enables these global partners to differentiate their feed with the Alltech Equine Advantage and also provides them with the right to use Alltech Official Partner brand marks linked to the Alltech FEI World Equestrian Games™ 2014 in Normandy. This exclusive program allows partners and their customers to share in the excitement of the world’s most celebrated equestrian championships.