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[ALDERGROVE, British Columbia] – Otter Co-op has become an Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy. The announcement was made at the pristine High Point Equestrian Stable in Langley, BC - Langley is billed as the horse capital of Canada.
This partnership provides Otter Co-op a wide range of partner benefits, including exclusive marketing rights. They will activate a number of marketing and promotional campaigns across their range of equine feeds giving their customers throughout Canada and internationally the opportunity to be involved in the excitement of the Alltech FEI World Equestrian Games™ 2014 in Normandy.
Speaking at the announcement, Ian Anderson, feed division manager, Otter Co-op said, “We are delighted to be a Canadian Alltech Official Partner for the Alltech FEI World Equestrian Games™ 2014 in Normandy. We are looking forward to continuing our close relationship with Alltech through the continued inclusion of the Alltech Equine Advantage in our LifeLine feeds as well as partnership on nutritional research, product development and support of the world’s most prestigious equestrian event.”
Commenting on the signing, Stuart McGregor, regional sales manager, Alltech, Western Canada, said, “We are delighted that Otter Co-op is a Canadian Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy.
Otter Co-op joins more than 24 global partners who have united in a collaborative effort to promote optimal animal health and nutrition through Games. We look forward to an exciting partnership.”
The Alltech Official Partner Program is a strategic sales and marketing partnership with leading horse feed and animal and health nutrition companies throughout the world. It enables these global partners to differentiate their feed with the Alltech Equine Advantage and also provides them with the right to use Alltech Official Partner brand marks linked to the Alltech FEI World Equestrian Games™ 2014 in Normandy. This exclusive program allows partners and their customers to share in the excitement of the world’s most celebrated equestrian championships.