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[BURGOS, Spain] – Altube has become an Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy. The announcement was made at the Finca Santa Rosalia in Vizmalo, Burgos and it was attended by the General Manager of Altube and horse riding enthusiast Stéphanie Enthoven, with Unicum (BWP) from the Altube stables.
This partnership provides Altube with a wide range of partner benefits, including exclusive marketing rights. They will activate a number of marketing and promotional campaigns across their range of equine feeds giving their customers throughout Spain the opportunity to be involved in the excitement of the Alltech FEI World Equestrian Games™ 2014 in Normandy.
Speaking at the launch, Carlos Trujillo, vet, Altube, said, “We are delighted to be the Spanish Alltech Official Partner for the Alltech FEI World Equestrian Games™ 2014 in Normandy. We are looking forward to continuing our close relationship with Alltech through the continued inclusion of the Alltech Equine Advantage in our feeds as well as partnership on nutritional research, product development and on bringing the various exciting marketing campaigns to our customers.”
Commenting on the signing, Jomi Bernard, Iberia regional director, said, “We look forward to an exciting partnership with Altube on the world’s most prestigious equestrian event. They now join more than 22 global partners who have united in a collaborative effort to promote optimal animal health and nutrition through the Games.”
The Alltech Official Partner Program is a strategic sales and marketing partnership with leading horse feed and animal and health nutrition companies throughout the world. It enables these global partners to differentiate their feed with the Alltech Equine Advantage and also provides them with the right to use Alltech Official Partner brand marks linked to the Alltech FEI World Equestrian Games™ 2014 in Normandy. This exclusive program allows partners and their customers to share in the excitement of the world’s most celebrated equestrian championships.