Press Releases



Successful Partnership as Kušić Promet Signs up as Alltech Official Partner for a Second Time

[ZAREB, Croatia] – Kušić Promet has joined Alltech to become an official partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy.

This partnership will provide Kušić Promet with a wide range of partner benefits, including exclusive marketing rights. They will activate a number of marketing and promotional campaigns across Centaur its range of equine feeds, giving their customers throughout Croatia an opportunity to be involved in the excitement in the world’s largest equestrian event.

(Pictured left to right) - Ivica Matanić, Alltech Country Manager, Croatia and Mr. Drago Kušić, CEO, Kušić Promet pictured celebrating Kušić Promet as the Croatian Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy. In the background, rider; Vernalis Dokuzović from the Karoca Horse Club, Zagreb joins in the celebrations.

Speaking at the announcement, Mr. Drago Kušić, CEO, Kušić Promet, said, “Kušić Promet is delighted to be the Croatian official partner for the Alltech FEI World Equestrian Games™ 2014 in Normandy.  We are looking forward to continuing our close relationship with Alltech through the continued inclusion of the Alltech Equine Advantage in Centaur our range of equine feeds.”

Commenting on the signing, Ivica Matanić, Alltech Country Manager, said, “We are delighted that Kušić Promet is the Croatian Alltech Official Partner. They now join more than 22 global partners who have united in a collaborative effort to promote optimal animal health and nutrition through the Games.”

The Alltech Official Partner Program is a strategic partnership with leading horse feed and animal health and nutrition companies throughout the world. It is an exclusive sales and marketing program linked to the Alltech FEI World Equestrian Games™ 2014 in Normandy. It enables partners from around the globe to differentiate equine feed with the Alltech Equine Advantage inside and provides official partners with the right to use Alltech Official Partner brand marks linked to the Games. The program affords Alltech Official Partners the opportunity for their customers to be involved in the excitement of the Alltech FEI World Equestrian Games™ 2014 in Normandy.