Proven Partnership as Grupo Nutec Signs Up as Alltech Official Partner
[QERETARO, México] – Grupo Nutec has joined Alltech to become an Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy. The signing took place at the renowned Club Hípico Balvanera in Querétaro, México.
This partnership will provide Grupo Nutec with a wide range of benefits, including exclusive marketing rights. They will activate a number of marketing and promotional campaigns across Galope it’s range of equine feeds, giving their customers throughout México an opportunity to be involved in the excitement of the Alltech FEI World Equestrian Games™ 2014 in Normandy.
During the launch, Dr. Alberto Casarín, chairman of the board for Grupo Nutec commented on the great opportunity that this partnership provides for Galope. Dr. Casarín announced that a portion of the proceeds from the sales of Galope will be donated to the Mexican national para equestrian team. He said, “Grupo Nutec is proud to be the Mexican Official Partner for the Alltech FEI World Equestrian Games ™ 2014 in Normandy. With this alliance we look forward to strengthening the relationship between our two companies, as we both share a commitment to the constant search for innovation in the field of animal nutrition solutions.”
Commenting on the signing, Ricardo Sahagún, country manager, Alltech Mexico, said, “Grupo Nutec was an active and creative partner for the 2010 Alltech FEI World Equestrian Games™ and we are delighted that they will be partnering with us once again as we count down to the Alltech FEI World Equestrian Games™ 2014 in Normandy. We are going to build on this experience to strengthen our offering to the Mexican marketplace.”
The Alltech Official Partner Program is a strategic partnership with leading horse feed and animal health and nutrition companies throughout the world. It is an exclusive sales and marketing program linked to the Alltech FEI World Equestrian Games™ 2014 in Normandy. It enables partners from around the globe to differentiate equine feed with the Alltech Equine Advantage inside and provides official partners with the right to use Alltech Official Partner brand marks linked to the Games. The program affords Alltech Official Partners the opportunity for their customers to be involved in the excitement of the world’s most prestigious equestrian event.”