Press Releases



Alltech and Fixkraft Sign Elite Partnership Agreement for the Alltech FEI World Equestrian Games™ 2014 in Normandy

[VIENNA, Austria] – Fixkraft-Futtermittel in conjunction with its horse feed brand Elité has become an Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy. The partnership was announced at one of Austria’s most prestigious horse events - The Vienna Horse Show in the Stadthalle on Friday, Nov. 9.

This partnership provides Fixkraft a wide range of partner benefits, including exclusive marketing rights. They will activate a number of marketing and promotional campaigns across their range of equine feeds giving their customers throughout Austria and internationally the chance to be involved in the excitement of the Alltech FEI World Equestrian Games™ 2014 in Normandy.

Louisa Haidle, Alltech sales manager Austria, Krisztina Horvath Gati, Alltech Eastern European marketing manager, Dr. Christian Scheidemann, general manager, Alltech joined Berthold Kirchtag, species manager horses, Fixkraft at the Vienna Horse Show in celebrating Fixkraft as an official partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy.

Speaking at the announcement, Berthold Kirchtag, brand manager horses, Fixkraft, said “Fixkraft are delighted to be the Austrian Alltech Official Partner for the Alltech FEI World Equestrian Games™ 2014 in Normandy.  We are looking forward to continuing our close relationship with Alltech which started with our partnership for the 2010 Alltech FEI World Equestrian Games™  in Kentucky. This partnership will not only include joint marketing activities between Alltech and Fixkraft in Austria but also the continued inclusion of the Alltech Equine Advantage in our feeds as well as partnership on nutritional research, product development and support of the world’s most prestigious equestrian event.”

Commenting on the signing, Dr. Christian Scheidemann, country manager Alltech, said,  “Fixkraft was  an active and creative partner for the 2010 Alltech FEI World Equestrian Games™ and we are delighted that they will be partnering with us once again as we count down to the Alltech FEI World Equestrian Games™ 2014 in Normandy. We worked successfully on the founding of the Fixkraft team and events such as the Fixkraft Trophy and we are going to build on this experience to strengthen our offering to the Austrian marketplace.

The Alltech Official Partner Program is a strategic sales and marketing partnership with leading horse feed and animal and health nutrition companies throughout the world. It enables these global partners to differentiate their feed with the Alltech Equine Advantage and also provides them with the right to use Alltech Official Partner brand marks linked to the Alltech FEI World Equestrian Games™ 2014 in Normandy. This exclusive program allows partners and their customers to share in the excitement of the world’s most celebrated equestrian championships.