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[Topoľčianky, Slovakia] – Sigi Trade s.r.o. has become an Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy. The announcement was made at the National Stud Farm in Topoľčianky which is the venue for the FEI World Championship Pairs 2013 and an approved centre for recording the breeding books of Lipizzaner, Hucul and Arabian breeds. The event was attended by dressage rider, Kristínka Flaková riding Red Rose a Slovakian warmblood.
This partnership provides Sigi Trade s.r.o. a wide range of partner benefits, including exclusive marketing rights. They will activate a number of marketing and promotional campaigns across their range of equine feeds giving their customers throughout Slovakia the chance to be involved in the excitement of the Alltech FEI World Equestrian Games™ 2014 in Normandy.
Speaking at the announcement, Dr. Jozef Siget, Sigi Trade s.r.o., said, “Sigi Trade is delighted to be the Slovakian Alltech Official Partner for the Alltech FEI World Equestrian Games™ 2014 in Normandy. We are looking forward to continuing our close relationship with Alltech through the inclusion of the Alltech Equine Advantage in our feeds as well as partnership on nutritional research, product development and support of the world’s most prestigious equestrian event. This is an excellent opportunity for Sigi Trade and Alltech to work in collaboration on this strategic development in the Slovakian nutrition market.”
Dr. Peter Chudej, Alltech country manager, said, “We are delighted that Sigi Trade s.r.o. is the Slovakian Alltech Official Partner. Sigi Trade joins more than 22 global partners who have united in a collaborative effort to promote optimal animal health and nutrition through the Alltech FEI World Equestrian Games™ 2014 in Normandy.”
The Alltech Official Partner Program is a strategic sales and marketing partnership with leading horse feed and animal and health nutrition companies throughout the world. It enables these global partners to differentiate their feed with the Alltech Equine Advantage and also provides them with the right to use Alltech Official Partner brand marks linked to the Alltech FEI World Equestrian Games™ 2014 in Normandy. This exclusive program allows partners and their customers to share in the excitement of the world’s most celebrated equestrian championships.