Press Releases



Ritchie Feed & Seed Inc. Launched as Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy

Ritchie Feed & Seed - Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy[Toronto, ONTARIO] – Ritchie Feed & Seed Inc. has become an Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy.

This partnership provides Ritchie Feed & Seed Inc. with a wide range of partner benefits, including exclusive marketing rights. They will activate a number of marketing and promotional campaigns across their range of equine feeds, giving their customers throughout Canada and internationally an opportunity to be involved in the excitement of the Alltech FEI World Equestrian Games™ 2014 in Normandy.

Speaking at the launch, Robin Johnston, Ritchie Feed & Seed Inc., said, “We are delighted to be a Canadian Alltech Official Partner for the Alltech FEI World Equestrian Games™ 2014 in Normandy.  We are looking forward to continuing our close relationship with Alltech, through the continued inclusion of the Alltech Equine Advantage in our feeds, on nutritional research and product development and on bringing the various exciting marketing campaigns to our customers.”

At the launch McLaughlin Clydesdales owner, Ray McLaughlin joined Alltech and Ritchies to celebrate the partnership and display their magnificent six-horse hitch at the Royal Winter Fair in Toronto. The McLaughlin Clydesdales Hitch feeds a custom formulated Ritchie’s Equine feed to their champion Clydesdales powered by Alltech technologies.

Commenting on the signing, Ty Yeast, Canadian Director said, “We are delighted that Ritchie Feed & Seed Inc. is a Canadian Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy. We look forward to an exciting partnership.”

The Alltech Official Partner Program is a strategic sales and marketing partnership with leading horse feed and animal and health nutrition companies throughout the world. It enables these global partners to differentiate their feed with the Alltech Equine Advantage and also provides them with the right to use Alltech Official Partner brand marks linked to the Alltech FEI World Equestrian Games™ 2014 in Normandy. This exclusive program allows partners and their customers to share in the excitement of the world’s most celebrated equestrian championships.