Press Releases



Proven Partnership as PERFORMANCE Signs Up as Alltech Official Partner

[Santiago, CHILE] –PERFORMANCE has once again joined Alltech to become an Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy. The signing took place at the renowned Santiago Paperchase Equine Club.

This partnership provides PERFORMANCE with a wide range of partner benefits, including exclusive marketing rights. They will activate a number of marketing and promotional campaigns across their range of equine feeds, giving their customers throughout Chile an opportunity to be involved in the excitement of the Alltech FEI World Equestrian Games™ 2014 in Normandy.

Alltech and Champion have signed contract at the renowned Santiago Paperchase Equine Club. Pictured left to right: Mr. Francisco Valdes, Country Manager of Alltech Chile and Cristian Rosenfeld, Animal Nutrition Commercial Manager of Champion SA, (back) Rodrigo Lerena, Santiago Paperchase Equine Instructor and his horse Landiego.

PERFORMANCE is a trademark that belongs to Champion SA, a company founded in 1939, that has more than 73 years of experience dedicated to research, development and production of feed for the equine industry, cattle, poultry and other livestock.  

“The products from our PERFORMANCE equine line have been formulated to meet the nutritional requirements for each stage of the horse’s life. The high quality standards of our products are a perfect fit for competition horses,” said Cristian Rosenfeld, animal nutrition commercial manager of Champion S.A. “PERFORMANCE is delighted to be Alltech Chilean Official Partner for the Alltech FEI World Equestrian Games™ 2014, in Normandy. With this partnership we deepen our relationship with Alltech as both companies share the commitment for a constant search for innovation in the animal nutrition field,” he continued.

Commenting on the signing, Francico Valdes, country manager of Alltech Chile, said: “We are proud that PERFORMANCE is the Chilean Alltech Official Partner. After a great partnership during the 2010 Alltech FEI World Equestrian Games™ in Kentucky, we look forward to continuing an exciting partnership.  Performance joins more than 21 global partners who have united in a collaborative effort to promote optimal animal health and nutrition through the Alltech FEI World Equestrian Games™ 2014 in Normandy.”

The Alltech Official Partner Programme is a strategic partnership with leading horse feed and animal health and nutrition companies throughout the world. It is an exclusive sales and marketing programme linked to the Alltech FEI World Equestrian Games™ 2014  in Normandy. It enables partners from around the globe to differentiate equine feed with the Alltech Equine Advantage inside and provides official partners with the right to use Alltech Official Partner brand marks linked to the Games. The programme affords Alltech Official Partners the opportunity for their customers to be involved in the excitement of the world’s most prestigious equestrian event.”